Twitter’s latest ad product provides a call to action right inside a tweet — showing the company is finally creating marketing tools closer to the “bottom of the funnel.” Read more at GigaOM »
Brands claim they’re taking to social media, but they’re really inserting ads into other people social engagement streams — not engaging themsleves, says the founder of the Dachis Group. Read more »
Companies like Johnson & Johnson have long encouraged consumers to spread the word about their products. These marketing campaigns are taking on new twists in the age of social media. Read more at GigaOM »
One of the biggest trends in media at the moment is “sponsored content” or what some call “native advertising.” But is it the savior of online media, or just another mirage in the advertising desert? Read more »
Twitter’s new advertising API is just part of an ongoing seismic shift in the way advertising works online, where algorithms and self-serve networks are taking over from traditional ad buying and further destabilizing the media industry. Read more »
Blogger Maria Popova has come under fire from a number of critics for her use of undisclosed affiliate links on her blog Brainpickings, which highlights how heated the debate over alternative forms of advertising has become. Read more »
PBS showed quick social media instincts on Sunday night with a tweet inviting people to ditch the “Blackout Bowl” for some British drama. Here’s how it happened. Read more »
Media ratings giant Nielsen is backing Pereg Ventures, a new venture capital firm that plans to invest in U.S. and Tel Aviv startups that help advertisers measure and market to audiences across multiple platforms. Read more at GigaOM »
Mad Men are moving their money – the internet will take more advertising dollars than newspapers and magazines combined by 2015, according to latest forecasts. Read more »
Despite that famous 1996 declaration, many publishers have struggled to find effective consumer offerings online. But now a perfect storm of new models and prospects gives renewed confidence for many. Read more »
Some prominent users of Facebook such as billionaire sports-team owner Mark Cuban are complaining that the social network wants to charge them to reach their users with marketing messages — but shouldn’t it be fairly obvious that this was part of Facebook’s plan all along? Read more at GigaOM »
Some of the key Pixar staff whose hands sculpted Buzz Lightyear and Sheriff Woody tell GigaOM’s Roadmap conference entrepreneurs must base their ideas off design that stems from a coherent story. Read more at GigaOM »
Numbers of people paying for digital content will take off thanks to new media devices, Forrester forecasts. If paid content becomes commonplace, will publishers turn their back on advertising, and what should marketers do instead? Read more »
Movies are now the content of pizza. At least, for Domino’s, which is trying to incentivise booming ecommerce orders with complementary digital films. But, compared with dedicated VOD services, this initiative is a sloppy giuseppe. Read more »
Going digital-only may not suit all publishers yet, but some organisations for which paper publishing has been a means to an end are now increasingly going digital. Latest is a title on which homeless people depend for an income. Read more »
NMA, a magazine for UK digital marketing professionals, is merging in to Econsultancy, a rival site that was bought by its publisher Centaur this year, to create a beefed-up niche outlet. Read more »
According to a new report from research firm eMarketer, Google is expected to lead the US display ad market in 2012, after losing the top spot to Facebook last year. The search giant also dominates in mobile and search advertising. Read more at GigaOM »
It has a clear digital vision under former MSN chief Scott Moore, but Yellowbook publisher Hibu warns the cost of servicing its diminishing printed directory business may render its shares worthless. Read more »
A roundup of the latest hires in the digital media and technology industry. Read more »
Data-driven social public relations are the order of the day for a San Francisco marketer, as it acquires a UK social marketing agency. Read more »
As we consume more and more content via real-time streams that come to us through Twitter and Facebook and newer platforms, how does that affect advertising? Everyone wants their ads to look like just another form of content, but that’s a lot harder than it sounds. Read more at GigaOM »
New technology can insert realistic branded 3D objects in to TV shows and movies. Channel 4 is getting the ball rolling with the first of several planned 2012 roll-outs. Read more »
New York startup Percolate, which helps brands sort and curate content to share on Facebook, Twitter and other social channels, has released its newest version. Read more at GigaOM »
Digital marketing professionals’ site Econsultancy is selling to B2B publisher Centaur, in the latest of several planned acquisitions and in a deal that puts a price on specialist digital publishers. Read more »
The world’s largest advertising agency is buying yet another specialist digital outfit – this time, it’s one of the sector’s biggest, and it will form the basis of a new Silicon Valley digital investment strategy. Read more »
Salesforce is reportedly close to buying social media marketing platform Buddy Media for $800 million. If true, it shows how Salesforce is adapting to the changing face of customer relationship management, which is increasingly about managing branding, social media interactions and marketing for customers. Read more at GigaOM »
Yell.com and Yellow Pages operator Yell Group is acquiring UK point-and-click website builder Moonfruit, as it tries to salvage even digital classifieds that are in reverse. Read more »
Social marketing platform operator Buddy Media is rolling out a bunch of updates to its suite of tools including a unified social data API, the ability to track conversions and campaigns across their entire social media efforts, and a new mobile content development platform. Read more at GigaOM »
Shazam’s efforts to enable TV ads with recognisable audio tags gain a big leg-up, with news UK broadcaster ITV will sell the idea to its advertisers. Read more »
What if a magazine publisher had devised Angry Birds? Time Inc’s UK publisher IPC Media is creating a new division to develop casual games. But this isn’t strictly a content play. The division, IPC Play, will create “advergames” – marketing game-candy designed as digital adjuncts to the space […] Read more »
When a movie opens to nearly $153 million dollars, the studio executives backing it always tend to look like geniuses. But in the case of th… Read more »
Digital influence is one of the hottest trends in social media and it is also one of the least understood. Like some relationships on Facebo… Read more »
– Azullo: Tim Brooks has been appointed chairman of digital advertising technology company Azullo. Formerly managing director of Guardian N… Read more »
As more publishers experiment with e-singles, Hearst is unique in articulating a specific business strategy for the format: E-singles are “a… Read more »
– CNBC: Kevin Krim is CNBC’s new digital general manager, reporting to Mark Hoffman, president of CNBC (NSDQ: CMCSA). Krim comes from Bloom… Read more »
McDonald’s is launching a new social media campaign just two months after its last effort backfired disastrously. Unfortunately, Twitter use… Read more »
Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business…
– TubeMogul: Paul Joac… Read more »
Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business…
– Univision Radio: Eva… Read more »
Amazon (NSDQ: AMZN) hasn’t made many friends in the traditional publishing world. Until now it’s sold Amazon Publishing e-books exclusively… Read more »
Facebook showed off a new suite of premium ads Wednesday that it thinks will allow advertisers to interact more directly with their customer… Read more »
