Media — paidContent

Media

Yell.com and Yellow Pages operator Yell Group is acquiring UK point-and-click website builder Moonfruit, as it tries to salvage even digital classifieds that are in reverse. Read More »

Shazam’s efforts to enable TV ads with recognisable audio tags gain a big leg-up, with news UK broadcaster ITV will sell the idea to its advertisers. Read More »

 
 

What if a magazine publisher had devised Angry Birds? Time Inc’s UK publisher IPC Media is creating a new division to develop casual games. But this isn’t strictly a content play. The division, IPC Play, will create “advergames” – marketing game-candy designed as digital adjuncts to the space … Read More »

When a movie opens to nearly $153 million dollars, the studio executives backing it always tend to look like geniuses. But in the case of th… Read More »

Digital influence is one of the hottest trends in social media and it is also one of the least understood. Like some relationships on Facebo… Read More »

– Azullo: Tim Brooks has been appointed chairman of digital advertising technology company Azullo. Formerly managing director of Guardian N… Read More »

As more publishers experiment with e-singles, Hearst is unique in articulating a specific business strategy for the format: E-singles are “a… Read More »

– CNBC: Kevin Krim is CNBC’s new digital general manager, reporting to Mark Hoffman, president of CNBC (NSDQ: CMCSA). Krim comes from Bloom… Read More »

McDonald’s is launching a new social media campaign just two months after its last effort backfired disastrously. Unfortunately, Twitter use… Read More »

Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business… – TubeMogul: Paul Joac… Read More »

Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business… – Univision Radio: Eva… Read More »

Amazon (NSDQ: AMZN) hasn’t made many friends in the traditional publishing world. Until now it’s sold Amazon Publishing e-books exclusively… Read More »

More Must Reads

Facebook showed off a new suite of premium ads Wednesday that it thinks will allow advertisers to interact more directly with their customer… Read More »

Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business… – Forbes Media: *Mered… Read More »

Here is a roundup of some of the latest executive-level hirings and exits in the world of digital media business… – NPR: The radio news… Read More »

– NBCUniversal: Krishan Bhatia has been promoted to EVP, digital strategy & operations for the Entertainment & Digital Networks and Integra… Read More »

Universal Pictures put a lot of palms on foreheads this week when it announced that its summer comedy hit Bridesmaids has taken in $40 milli… Read More »

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