More marketing Stories

Despite the hubbub over the revelation that well-known Youtube gaming channel Machinima takes “marketing partnerships” with game companies that essentially amount to paying vloggers to hype up followers about games, and the mounting gray area over whether such a thing is ethical, the FTC told Polygon […] Read more at GigaOM »

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salesforce

Salesforce is reportedly close to buying social media marketing platform Buddy Media for $800 million. If true, it shows how Salesforce is adapting to the changing face of customer relationship management, which is increasingly about managing branding, social media interactions and marketing for customers. Read more at GigaOM »

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Social marketing platform operator Buddy Media is rolling out a bunch of updates to its suite of tools including a unified social data API, the ability to track conversions and campaigns across their entire social media efforts, and a new mobile content development platform. Read more at GigaOM »

Angry Birds
photo: bfishadow

What if a magazine publisher had devised Angry Birds? Time Inc’s UK publisher IPC Media is creating a new division to develop casual games. But this isn’t strictly a content play. The division, IPC Play, will create “advergames” – marketing game-candy designed as digital adjuncts to the space […] Read more »

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