Google Aims For More Video Ad Dominance With New DoubleClick Tool
Google (NSDQ: GOOG) is fully releasing its DoubleClick for Publishers Video ad serving tools after a year of beta testing, as the company lo… Read more »
Yahoo Beats Estimates — But Don’t Call It A Comeback
photo: Corbis
The power of low expectations among analysts’ forecasts for Yahoo’s Q3 earnings helped lift the company’s stock price about 3 percent to $15… Read more »
Ex-MSLO Exec Janet Balis Returns To Chart AOL Ad Sales Strategy
AOL (NYSE: AOL) is bringing back former ad sales development head Janet Balis to lead sales strategy, marketing and partnerships for the com… Read more »
With Week In Review Revamp Complete, NYT Unveils New Online Opinion Pages
Over the next few weeks, the NYTimes.com will be rolling out its new online Opinion Pages, which follows last summer’s transformation of the… Read more »
The Morning Lowdown 10-18-11
photo: Corbis / Patricia Curi
» Yahoo’s Levinsohn On Executive Chaos: ‘You Sort Of Get Used To It’ (paidContent)
» So Much For ‘Working It Out’: Mi… Read more »
Industry Moves: HealthiNation; Machinima; Vevo; Ai; Starz
– HealthiNation: Anthony Dunaif has joined HealthiNation as SVP of syndication and strategic partnerships. Previously, he was CMO of Inform… Read more »
Gannett’s Digital Revenues Gain, As Profits, Circ Shrink
Gannett’s profits slipped a bit due to the economic weakness, a sign of tougher times for newspaper publishers in general as the Q3 earnings… Read more »
NY Magazine’s Focus On Daily Blogs Leads To Traffic Boost
New York magazine’s website traffic has grown significantly in the past year by finding that the sum of the parts really are greater than th… Read more »
Google’s Page: Still Crazy After All These Years
photo: Getty Images / Chris Hondros
Google (NSDQ: GOOG) CEO Larry Page began the company’s Q3 earnings call by offering an overview of new products like its social network Goog… Read more »
Google Sales Remain Strong, But Profit Gains Ebb A Bit; Investors Cheer
photo: Getty Images / Justin Sullivan
Whenever an online advertising forecast is issued, whether analysts see a reason to pullback or raise expectations, it mostly has to do with… Read more »
RTB Ad Spending To Double In 2012 – But Is It A ‘Race To The Bottom’?
photo: Getty Images / Stephen Chernin
While real-time bidding is a hot topic in online advertising circles these days, the amount of dollars actually flowing into these systems i… Read more »
Industry Moves: ESPN; Underdog; Vindico; Compass Labs; RLM Finsbury; Spin
– *ESPN* Deportes: Freddy Rolón has been promoted to VP of ESPN (NYSE: DIS) Deportes Programming and Business Initiatives. He’ll lead the… Read more »
Why Children’s Books Could Take Off On The Kindle Fire
When the Hammock children, both now over two-decades old, were brand new, they were never more than a few inches away from an Eric Carle boo… Read more »
LocalResponse Raises $5 Million For ‘Check-In’ Ads
LocalResponse, the “check-in” ad network formerly known as Buzzd, has raised $5 million to build up its sales team as it tries to attract ag… Read more »
The Morning Lowdown 10-12-11
photo: Corbis / Patricia Curi
» RIM’s Service Outage Enters Day Three And Company Admits It’s In The Dark (paidContent)
» How Gizmodo escaped indic… Read more »
Gannett Shuttering MomsLikeMe Network, Deleting Everything
photo: Real Girls Media
Gannett’s MomsLikeMe hyperlocal parenting network will cease operating on Friday and its 100-plus town-specific sites will go dark and the c… Read more »
In Court Of Public Opinion, As Google Goes, So Goes The Internet Industry
Google (NSDQ: GOOG) gets a lot of heat from a lot of people for a lot of reasons. Some of it is very warranted while some of it is simply gr… Read more »
Mobile App Maker Future Platforms Sells To Vexed Digital Agency
Future Platforms, which made mobile apps for Orange, AA, the BBC and Lastminute.com, is being bought by the Vexed Digital agency of London. Read more »
TV Veteran Dawn Ostroff To Run Condé Nast’s New Entertainment Venture
Condé Nast is get into producing TV, film and digital programing with the introduction of a new entertainment division and has brought in T… Read more »
Microsoft Looks To Partners For Next WP7 Marketing Push. Dell Hangs Back?
Microsoft (NSDQ: MSFT) has been working hard at promoting its new and improved mobile effort, the Windows Phone 7 platform, in the past year… Read more »
The Morning Lowdown 10-10-11
photo: Corbis / Patricia Curi
» Hulu Sale Is Debated (WSJ)
» The Show Must Go On: What To Expect At CTIA Enterprise Next Week (paidContent)
»… Read more »
Why Social Media Customer Service Is A Failure
photo: Corbis / Jim Frazier
Certainly not a statement you would expect to hear from the person formerly known as @ComcastCares, but I think it is an important perspecti… Read more »
The Morning Lowdown 10-06-11
» Apple (NSDQ: AAPL) Co-Founder And Chairman Steve Jobs Has Died (paidContent)
» Three Years Later, Microsoft (NSDQ:… Read more »
Mediabrands Acquires Social Marketer Spring Creek
Interpublic Group’s media agency and digital hub Mediabrands has acquired social marketing agency Spring Creek Group. The deal, terms of whi… Read more »
New Service Gives Even The Most Basic Mobile Users Access To Facebook
Facebook’s annual conference, F8, was pretty thin on mobile news, but a news item today demonstrates how it’s not far out of Facebook’s site… Read more »
Industry Moves: Bravo Digital; Bookish; CCC; FRWD
– Bravo Digital Media Suejin Yang has been named VP of Bravo Digital Media. She’ll manage strategic development, content, operations and ne… Read more »
Federated Media Buys Blog Search Tool Lijit Networks
About five months after raising a $10 million fifth round, blog search tools provider Lijit Networks has been sold to blog network Federated… Read more »
The Morning Lowdown 10-04-11
photo: Corbis / Patricia Curi
» Price-Fixing Case Against Apple (NSDQ: AAPL), Major Book Publishers Mushrooms (paidContent)
» Microsoft (NSDQ: MSFT… Read more »
U.S. Mobile Ad Spend To Pass $1 Billion For The First Time
Mobile advertising is still a small and young business when you compare it to how much money goes into digital — let alone offline — adver… Read more »
Mobile Ad Consolidation Continues: Fetch Media Buys Lucidity Mobile
Some more signs of consolidation in the mobile advertising and marketing space, this time on the agency side: UK-based Fetch Media has bough… Read more »
Five Stages Of Grief: A Cautionary But Hopeful Tale For Online Communities
The emerging local news ecosystem looks as chaotic as ever. But a few patterns are emerging in the way online community news startups develo… Read more »
The Morning Lowdown 09-30-11
photo: Corbis / Patricia Curi
» Facebook Pushes Back Against ‘Super-Cookie’ Charges (paidContent)
» Is Apple (NSDQ: AAPL) Really Shaking In Its Sho… Read more »
paidContent Advertising Video: Everson: No Facebook Mobile Ads For Now
Facebook has had a lot of scrutiny over how it uses information about you to market to you — something that has only been heightened the in… Read more »
Nokia To Chop 1,300 People From Its Navteq Mapping/Commerce Division
No one ever said turnarounds were easy, and Nokia (NYSE: NOK) — currently the world’s largest handset maker — is one big ship. Today the c… Read more »
For Brand Advertising, Data Still Trumps Creative
photo: Donttreadonme.tv
The latest figures for online ad spending looked pretty good for the first half of the year, but as the Interactive Advertising Bureau’s rep… Read more »
The Morning Lowdown 09-28-11
photo: Corbis / Patricia Curi
» James Rubin Abruptly Departs Bloomberg (NYT/Media Decoder)
» Publishers’ Digital Download Hopes Rise Ahead Of Kindl… Read more »
Apple Has Fanboys But This Is Crazy: 41 Percent Of Users To Buy iPhone 5?
photo: Wingsofahero, Flicker
Has iPhone hype gone into the stratosphere or is this just a ploy to get a company’s name into the press? A new survey claims to have found… Read more »
Can Publishers Capitalize On Kindle Tablet To Boost’ Digital Downloads?
Publishers are once again rubbing their hands together over the new possibility of another, non-Apple-owned avenue for selling digital versi… Read more »
Prospect Park Aims For January 2012 Launch Of New AMC, OLTL Network
The new virtual home of All My Children and One Life To Live has a name and a launch target. Prospect Park partners Rich Frank and Jeff Kwat… Read more »
Lee Doyle Steps Down As CEO Of WPP’s MEC
After four years as CEO of WPP Group media shop MEC, Lee Doyle is stepping down as head of the company’s North American operations. However,… Read more »
