About Group Restructures Guide Operations Team; 15 Gone, 10 Being Added
The New York Times (NYSE: NYT) Co.’s About Group is reorganizing the way its Guide teams operate, as new CEO Darline Jean charts a path out… Read more »
Which Publishers Get Highest ‘Satisfaction Ratings From Marketers, Agencies
The continuing migration of audiences and ad dollars to digital has helped serve as a balm against growing economic fears that have resulted… Read more »
Amazon’s Kindle Tablet Will Be The First True Media Tablet
Tomorrow Amazon (NSDQ: AMZN) holds a major launch event and will likely unveil its first tablet, according to TechCrunch named the Kindle Fi… Read more »
The Morning Lowdown 09-27-11
photo: Corbis / Patricia Curi
» Amazon’s Kindle Fire Tablet A ‘Stopgap’ Design, Publishers Line Up (paidContent)
» Netflix (NSDQ: NFLX) Gains Dream… Read more »
TechMediaNetwork Raises $33 Million For Acquisitions
photo: Corbis / Don Mason
Tech and science publisher TechMediaNetwork has raised $33 million in a second round as it looks to add its content roster with a series of… Read more »
The Morning Lowdown 09-26-11
photo: Corbis / Patricia Curi
» Netflix (NSDQ: NFLX) Secures Streaming Deal With DreamWorks (NYT)
» Mediabank Merges With Donovan; Combined Company… Read more »
Mobile Interactive Group Buys Digital Jigsaw, Seeks More Cross-Platform Biz
Some more consolidation in the digital marketing space, with one of the UK’s bigger mobile specialists, Mobile Interactive Group, showing th… Read more »
Mobile Lowdown 9-26-11: Apple iPad Orders; Apple Event; Samsung; Verizon
photo: Tom Krazit
A look at some of the big stories in mobile today:
» As ever, Apple is dominating mobile conversations. But it’s not all good new… Read more »
DailyCandy Deals Teams With NBCU Sibling LX.TV On Video Series
Women’s fashion and lifestyle e-newsletter and deals network DailyCandy is unveiling its first foray into broadband video through its partne… Read more »
Spotify’s Levick: Facebook Integration Will Help Drive Ad Strategy
Just a few weeks after landing in the U.S., European-based streaming music service Spotify has gotten an immediate shot in the arm by being… Read more »
Following Google+’s Public Opening, AdSense Display Ads Get A ‘+1′
With all the hype about Facebook’s F8 conference dominating social media news this week, Google+, the search giant’s social network, has qui… Read more »
The Morning Lowdown 09-21-11
photo: Corbis / Patricia Curi
» NYT Paywall: 12 Percent Of Subs Are International; IHT Paywall Coming (paidContent)
» Documentary Streamer Snagfilm… Read more »
Telefonica Seeks Social Media Mojo With Twitter And Layar Integration
Telefonica (NYSE: TEF), the multinational operator with mobile networks spanning across Europe and Latin America, is now fully focused on sq… Read more »
Documentary Streamer SnagFilms Adds Drama, Wider Mobile Distribution
Indie documentary video streaming service SnagFilms making good on some of the changes it proposed earlier this year, when it raised $10 mil… Read more »
NYT Paywall: 12 Percent Of Subs Are International; IHT Paywall Coming
photo: NY Times
Part of the bet that the New York Times Co. (NYSE: NYT) made when it began building the metered paywall for the NYTimes.com was that the aud… Read more »
Twitter Now Accepts Political Ads; Acquires Julpan
As the 2012 campaign for the White House starts heating up, Twitter says it will start accepting political advertising. Starting today, cand… Read more »
Adchemy Gets Microsoft Backing; Krux Funding Expands Ties To IDG
photo: Corbis / Tim Tadder
With audience buying becoming the primary focus on online ad spending, analytics is likely to remain a hot funding area for some time. And t… Read more »
With Pressure On Display Sales, AOL Slips E-Commerce Into Devil Ads
A year after AOL (NYSE: AOL) first began promoting its “premium” Project Devil ads to much hype and fanfare, the company has succeeded in si… Read more »
The Real Reason For WSJ Social
photo: Corbis / Victor Habbick Visions
As I discussed in a previous post, The Wall Street Journal is launching their WSJ Social today which is a way for the denizens of the Facebo… Read more »
‘WSJ Social’ Launched On Facebook With An Eye Towards ‘Journal Everywhere’
Given that most of the WSJ.com’s content is behind a paywall, the goal of its new Facebook app, WSJ Social, is viewed as more of an advertis… Read more »
E.W. Scripps Looks To Streamline Digital Operations With Reorg
photo: Denver WestWord
With digital revenues across E.W. Scripps’ newspaper and television divisions sometimes offering an incomplete picture, the company has deci… Read more »
The Morning Lowdown 09-20-11
photo: Corbis / Patricia Curi
» What Does AOL’s Life After Access Look Like? (paidContent)
» Update: Google (NSDQ: GOOG) Buys Groupon Clone And Lau… Read more »
NPD: Android Has Market Share, But Windows Phone Has Mindshare
photo: Getty Images / Justin Sullivan
Given how low the sales figures have been for Windows Phone-based devices up to now, it’s hard to believe that purchasing intent can be enou… Read more »
Time.com Ad, Traffic Strategy Focuses More Heavily On Verticals
The value of being a weekly print brand in the online era has been in doubt for years, but Time magazine believes that it can retain relevan… Read more »
The Morning Lowdown 09-19-11
photo: Corbis / Patricia Curi
» Netflix (NSDQ: NFLX) DVD-Streaming Split Extends To Brand: Meet ‘Qwikster’ (paidContent)
» Netflix CEO Reed Hasting… Read more »
Associated Press Teams With 40 Newspapers On Mobile Coupons
With newspapers having suffered through 20 straight quarters of decline — and no end in sight — a collaborative effort on the part of the… Read more »
@ pcAds: Our Full Coverage
photo: RockGroupDevelopment
We’ve just wrapped up our paidContent Advertising conference in New York, a day jam-packed with discussions about ad exchanges, paid content… Read more »
Gannett’s Dubow Taking Medical Leave Again
Gannett (NYSE: GCI) Chairman and CEO Craig Dubow is once again taking medical leave, the company said in a short, late afternoon press relea… Read more »
@ pcAds: It’s Not Google That’s Diabolical; Others Aren’t Diabolical Enough
The rise of digital advertising exchanges, real-time bidding and other new innovations in the online advertising market has the potential to… Read more »
@ pcAds: New Technology Leads To New Storytelling Approaches
Interactive ad vet Wenda Harris Millard has long championed the need for online advertising to have a greater level of creative quality, so… Read more »
@ pcAds: Flipboard’s McCue: Interactive Ads Have Drawbacks
There is no scrolling on Flipboard — that’s rule number one, said Mike McCue, the social reader’s CEO, in a conversation with paidContentUK… Read more »
@ pcAds: How Brands Use Social Media
When it comes to social media, an area dominated by the consumer, where do brands fit in? At paidContent Advertising, Adam Ostrow, SVP of co… Read more »
@ pcAds: Facebook Says It Hasn’t Even Scratched The Surface With Marketing
Facebook has had a lot of scrutiny over how it uses information about you to market to you, but we have only started to scratch the surface… Read more »
@ pcAds: What ‘TV Everywhere’ Means For Advertisers
Sell the content, not the platform — that’s one of the lessons of “TV everywhere.” Matt Seiler, CEO of Mediabrands, and David Levy, preside… Read more »
@ pcAds: Mobile Ad Spend Is Exploding But It’s Not The Silver Bullet
Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the op… Read more »
Angry Birds Watch Out: Club Penguin Puffles Launching On An iPhone Near You
Social media sites like Facebook and Twitter, and games like ‘Angry Birds’ are some of the most popular applications on smartphones today, b… Read more »
M&A Round-Up: Zaypay, Wallaby, 49Games, JigoCity Get Snapped Up
Brief news on several acquisitions from companies looking to expand in payment provision, Lat America, gaming and the daily deals space… Read more »
Telefonica Stakes A Claim On The Mobile Ad Space: Six Million O2 More Users
Do mobile operators have what it takes to be a killer force in the mobile advertising industry? Telefonica’s UK mobile operator O2 has recen… Read more »
Everyday Health Puts Ex-ABC News Digital Head Slavin In Charge Of Video
Wellness news and info online network Everyday Health has been working on expanding its video content to TV for a while and it now has exec… Read more »
Industry Moves: Appia; Qualcomm; SonyEricsson; mxData; Appitalism; GoldSpot
» Appia has appointed Craig Forman as its executive chairman. He joins the white label app store company from his position as chai… Read more »
