Google’s Steib Named CEO Of Amex Private Sales Site
Mike Steib, who as Google’s director for emerging platforms helped create Google (NSDQ: GOOG) TV Ads, is leaving the company to become CEO o… Read more »
Yahoo Unveils New Private Marketplace For Right Media
photo: Getty Images / Chris Hondros
Although the use of ad exchanges by marketers and agencies have been growing rapidly the last year, the one part of the media buying and sel… Read more »
Thomson Reuters’ Markets Segment Results ‘Below Expectations’
Overall, Thomson Reuters (NYSE: TRI) had a decent Q2, but results in it’s Markets division continue to be anemic. That segment, which was th… Read more »
DOJ Extends Review Period For Google-AdMeld Deal
photo: Corbis / Image Source
The Department of Justice’s 30-day review period of Google’s $400 million acquisition of supply side platform AdMeld has ended, so the agenc… Read more »
IAC’s Diller: Daily Beast/Newsweek Losses Are More Than Tolerable
photo: Fortune
IAC’s media businesses — The Daily Beast/Newsweek, digital entertainment studio Electus and video site College Humor — don’t often get a l… Read more »
Ex-Microsoft Ad Exec Scott Howe Takes Over As Acxiom’s CEO
Scott Howe, who resigned his post as the head of Microsoft’s advertiser and publisher solutions group in April, has been named CEO of digita… Read more »
The Morning Lowdown 07-27-11
photo: Corbis / Patricia Curi
» Aegis Group is selling its market-research unit Synovate to France’s Ipsos for £525 million ($861.2 million) in a move that wi… Read more »
Photo Ad Network Pixazza Is Now ‘Image App Platform’ Luminate
Pixazza is losing its unwieldy name as the company looks to evolve from being a photo ad network that specialized in tagging jpegs and gifs… Read more »
paidContent Advertising, Sept. 15, NYC: New Speakers
What does it take to survive and thrive in the rapidly changing digital ad space? At paidContent Advertising: Emerging Business Models on Se… Read more »
About.com Vet Darline Jean Promoted To CEO; Will Report To Nisenholtz
The New York Times Company (NYSE: NYT) is making some personnel shifts at its About Group unit once again with the promotion of CFO Darline… Read more »
MSLO Digital Growth Slows
photo: Splash News
After watching digital revenues surge regularly by double digits over the past year, Martha Stewart Living Omnimedia (NYSE: MSO) saw interne… Read more »
The Morning Lowdown 07-25-11
photo: Corbis / Patricia Curi
» Research In Motion to lay off about 2,000 employees, some 10% of global workforce (paidContent; Marketwatch)
» Lett… Read more »
Flipboard Kicks Off Its First Advertising Program With Condé Nast
Users who follow The New Yorker magazine through iPad social reader Flipboard will start noticing advertising as part of the mix. The ads, b… Read more »
NBCU Builds Private Exchange, Reducing Use Of Third Party Networks
photo: Flickr / jenniferrt66
NBCUniversal’s year-old Universal Audience Platform is morphing from an online ad network into a private ad exchange powered by supply side… Read more »
Industry Moves: Joost; Trinity Mirror; Orange Digital
– Joost: The P2P online premium video streaming company Joost, founded by Janus Friis and Niklas Zennstrom are no longer involved but it’s… Read more »
Comcast Divides $1 Billion Media Account Between WPP And Publicis
photo: Flickr / Uriel 1998
In a move designed to streamline and simplify its media buying processes since its merger with NBC Universal (NSDQ: CMCSA), Comcast has spli… Read more »
AP Archive To Be Used As Basis For Programming Series
photo: Associated Press
The Associated Press will be working with talent agency/marketing firm Madison Avenue Sports and Entertainment to develop content culled fro… Read more »
Condé Nast And Adobe Try To Get A Handle On Digital Mag Metrics
While it may be exciting for advertisers to try out out an interactive ad in a digital magazine, at the end of the day, they just care about… Read more »
Industry Moves: Bravo & Style; TWCC; Recyclebank; Topps; x+1; Bunim/Murray
– Bravo & Style: NBCU (NSDQ: CMCSA) Entertainment & Digital Networks and Integrated Media has named Michael Haggerty SVP of research, overs… Read more »
Corbis Acquires Celeb Photo Distributor Splash News
Despite all the hand-wringing about tabloids and invasion of privacy resulting from the News of The World phone hacking scandal, gossip shee… Read more »
JWT Acquires ‘Shopping Engagement’ Agency Lunchbox
With publishers looking to e-commerce to supplement a shrinking share of ad dollars, it’s natural the advertising agencies expand their mark… Read more »
Harry Potter Helps Fandango Grow Mobile Ticket Sales
photo: Harry Potter and the Deathly Hallows
Online movie ticketer Fandango says that 20 percent of its virtual box office this summer was generated by its iPhone, iPad and Android apps… Read more »
The Morning Lowdown 07-20-11
photo: Corbis / Patricia Curi
» James and Rupert Murdoch Have Lunch At Parliament: A Grilling And Some Pie (paidContent)
» News International ‘Deli… Read more »
Industry Moves: Upstream; LBi; Mediatonic; Globecast; IPC Media
– Upstream: Simon Negus is the new COO for mobile marketing company Upstream. He joins from Microsoft (NSDQ: MSFT), where he had been a par… Read more »
Yahoo Revenues Hobbled By Hobbled By Display Ad Sales Changes
photo: Scrape TV
Yahoo (NSDQ: YHOO) pinned its 23 percent revenue decline on the divestiture of HotJobs and on changes to the search agreement with Microsoft… Read more »
In-Game Ad Provider SupersonicAds Raises $4.2 Million
Social gamer SupersonicAds has raised a $4.2 million first round as the company looks to continue it international expansion and the growth… Read more »
Time Magazine Adopts ‘All Access’ Subscriptions Across Print And Digital
photo: Time Magazine's iPad App
Time magazine is rolling out an “all access” subscription plan that gives current print subscribers complete use of the title’s content acro… Read more »
Scribd Aims For Niche Between Instapaper And Pulse With Reader App Float
Document sharing site Scribd is expanding its mobile publishing efforts with the introduction of Float, a free, Instapaper-like iPhone app t… Read more »
The Morning Lowdown 07-19-11
photo: Corbis / Patricia Curi
» Murdochs Have A Lot Riding On Tuesday’s Command Performance (paidContent)
» Bye Bye, Borders: Chain Shuttering All… Read more »
The Morning Lowdown 07-18-11
photo: Corbis / Patricia Curi
» Ex-News Corp Exec Rebekah Brooks Arrested By Appointment (paidContent)
» WSJ To News Corp (NSDQ: NWS). Critics: STF… Read more »
Aegis Media Takes Mobile Leap With $11 Million Investment In TigerSpike
Aegis Media, the media buying and marketing division of Aegis Group, is beefing up its mobile assets and activity: it is taking an undisclos… Read more »
Want A Spotify Invite From Klout? The Magic Number Is…20
Can you get an early Spotify invitation? It all depends on how cool you are, or at least that’s what Klout wants you to think. The site, whi… Read more »
Industry Moves: Dailymotion; AdoTube; Amobee; Tapjoy
– Dailymotion: Joe Tartaglia has joined as SVP of sales. A digital ad veteran, he was most recently digital group director on the AT&T (NYS… Read more »
Glam Unveils ‘Owned & Operated’ Content System, Author-Centric Community
Glam Media, the lifestyle network currently the source of speculation as a likely IPO candidate, will offer sites it works with the option o… Read more »
The Morning Lowdown 07-14-11
photo: Corbis / Patricia Curi
» Swedish freemium music service Spotify is finally live in the U.S. Invite-only access and subscriptions started this morning. (… Read more »
Publicis Groupe Offering To Buy Social Media Marketer Big Fuel
photo: Flickr / Uriel 1998
The trend of agencies look to build up their social media capabilities with specialized marketing services acquisitions has accelerated in r… Read more »
MSNBC.com Looks For Promotional Value In Pulse News Reader
MSNBC.com will get a featured position on the opening page of mobile social reader Pulse, as the news website continues to explore ways of g… Read more »
NYT On The ‘Psychology Of Sharing’: E-Mail Still Rules
photo: Barnes & Noble
When the New York Times first began talking about creating a metered paywall for its website last year, the company was quick to note that s… Read more »
Everyday Health Moves From Online To TV With Syndicated Series
Wellness news and info online network Everyday Health is getting its own TV program during the Saturday morning block following Good Morning… Read more »
Verklin Stepping Down As Canoe Ventures’ CEO; Timko To Be Interim CEO
Ad industry veteran David Verklin says he will step down as CEO of Canoe Ventures, the interactive TV joint venture backed by the major cabl… Read more »
