Joseph Tartakoff
Oct 8, 2010 4:40 PM
Microsoft (NSDQ: MSFT), which we had heard was shopping its Massive in-game ad unit, is now reportedly shutting down the operation. Mediaweek says that Microsoft unsuccessfully tried to offload the unit to rival Double Fusion for a fraction of the between $200 million and $400 million it paid for it…
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Advertising, Money, Social Media, Video, Companies, Microsoft, Bing, xBox, massive
Tameka Kee
Jan 11, 2010 8:01 AM
By many accounts, 2009 was the first year that interactive advertising budgets actually shrank. Stats for display were dismal, and even search struggled to show the kind of growth the industry has become accustomed to. Then there’s in-game advertising. Judging from the layoffs at Microsoft’s Massive and the pending sale…
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Advertising, Entertainment, Games, Companies, Microsoft, xBox, iga worldwide, massive
Rafat Ali
Aug 9, 2009 11:57 AM
Say what you will about Microsoft (NSDQ: MSFT), at least it has been progressive enough in disposing of ad-related units that become non-core (or mismanaged, depending on whom you speak to). Earlier this year it sold off FranchiseGator to Landmark Interactive and now Razorfish. One of the other units we’ve…
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Advertising, Entertainment, Games, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, massive
Tameka Kee
Dec 3, 2008 2:10 PM
Microsoft’s Massive in-game ad division has a new leader: former Xbox Live GM JJ Richards. As ClickZ notes, Richards is a natural fit for the new position—he helped initiate MSFT’s acquisition of Massive in 2006, and has helped grow Xbox Live into a viable community (not to mention a steady…
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Advertising, Upfronts, Entertainment, Games, Companies, activision blizzard, massive
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