Sell the content, not the platform — that’s one of the lessons of “TV everywhere.” Matt Seiler, CEO of Mediabrands, and David Levy, preside… Read More »
IPG’s Mediabrands Puts Pieces Into Place, Taps UM’s Seiler As CEO
By David Kaplan
Jan. 13, 2011, 5:21am
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After a year of looking for a CEO at the IPG’s Mediabrands buying and planning unit, the ad holding company has turned in-house and chosen U… Read More »
Beyond the buzz about TV Everywhere or any of the options being tossed around for making programming available across platforms, lies a simp… Read More »
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