BlackArrow, which sells ad systems designed to reach what the company calls users of “new-TV” (DVR customers, mobile TV etc.) has raised $20 million in a third round of funding. The round was led by NDS Group, which provides DRM and other technology to digital pay TV providers. The companies…

AudienceScience, the behavioral targeting firm formerly known as Revenue Science, has raised $20 million in funding from previous backers Mohr, Davidow Ventures, Mayfield Fund, Meritech Capital Partners and Integral Capital Partners. The company will use the money for new hires, tech R&D and a continued international expansion. It’s a big…

Online video infrastructure firm Nokeena Networks has picked up $6.5 million in a second round of funding—bringing its total raise to just over $15 million. Mayfield Fund led the round, with participation from previous investors; Nokeena will use the new funding for sales and marketing. The Santa Clara, Calif.-based startup’s…

Digital content incubator DECA has added $10 million to its war chest, in a second round led by new investor Rustic Canyon Partners, per a regulatory filing that socalTECH confirmed. Previous investors Atomico, General Catalyst Partners and Mayfield Fund also participated in the funding, which brings DECA’s total raise to…

SF-based advertising analytics startup WideOrbit has received $9.5 million in a fourth round of funding, VentureBeat reports. Mayfield Fund led the round, which isn’t closed—as the firm is hoping to wind up with a solid $10 million. Existing backers Khosla Ventures, Greycroft Partners and Hearst Ventures also participated. The firm…

Blackarrow, a heavily backed developer of dynamic cable advertising has raised a big $20 million second round from past backers *Cisco Systems*, Inc., *Comcast* Interactive Capital, *Intel* Capital, Mayfield Fund and Polaris Venture Partners. The company has previously raised about $18 million in two parts of what they’re calling just…

Meanwhile, the widget economy is functioning in a parallel, oblivious universe: Widget distribution firm Gigya has received $11 million in its third round of funding. The round was led by DAG Ventures and included previous investors Benchmark Capital, First Round Capital, and Mayfield Fund. The round brings the Palo Alto…

Gigya, the online widgets tracker and analytics firm based in Palo Alto CA, has raised $9.5 million in a second round of funding from Mayfield Fund and two existing investors, Benchmark Capital and First Round Capital. Gigya’s technology allows widgets makers such as RockYou, and online publishers to Gigya monitor…

As we had reported first in January, online publishing tools company Pluck was close to being bought out and now the company is making it official later today: it is being bought by Demand Media, the Santa Monica-based online domain and media company. The sale price is around $50 million…

Two major Indian Internet deals today, covered in details on ContentSutra:—eBay Sells Stake in Indian Arm: Kijiji India, the Indian site for eBay (NSDQ: EBAY) classifieds, will now be jointly owned by the company and VC fund Matrix Partners..this will not affect the main eBay India site. Like most generic…

The Rubicon Project, a company that helps web publishers choose the most efficient ad networks, has raised a $15 million second round led by Mayfield Fund. Other backers included IDG Ventures Asia, Stanford University, University of California Berkeley, Matt Coffin, founder and former CEO of LowerMyBills.com, and Clearstone Venture Partners,…

A little more light is being shed on the late Friday announcement that hedge fund Harbinger Capital Partners is nominating candidates for four seats on the board of The New York Times Company (NYSE: NYT). Turns out Harbinger is working with activist investment firm Firebrand Partners LLC; together, the two…

Online lead generator Adchemy has secured a $19 million third round funding. Mayfield Fund led the round, with Hellman & Friedman and existing investor August Capita participating as well. The Redwood City, CA.-based company has now raised a total of $27 million in funding. Its first round closed at end…

Social media and syndication technology firm Pluck is on the block, we have learned. The company hopes to get around $75 million, though that sounds high judging its business from the outside. Potential buyers include the likes of AOL (NYSE: TWX), Yahoo (NSDQ: YHOO) and Microsoft (NSDQ: MSFT), and we…

SF-based PlayFirst, a publisher of casual games, has raised a $16.5 million third round led by DCM, with participation from previous backers Mayfield Fund, Trinity Ventures and Rustic Canyon Partners. This brings its total raise to $26.5 million, including the $10 million raised over two previous rounds starting in 2004.…

Santa Monica-based digital entertainment studio DECA, has officially launched, while announcing the $5 million venture round from the Mayfield Fund, General Catalyst Partners and Niklas Zennstrom’s Atomico Investments, that was reported earlier this month. In an interview with NewTeeVee, DECA CEO Michael Wayne made clear that the company isn’t just…

Update: The company has officially announced it on Dec 3rd: it has raised $7 million in second round. The round was led by new investor Sutter Hill Ventures and included a follow-on investment from existing investor Mayfield Fund. More in release here. Original post: Nov 20: SF-based Consorte Media, an…