McDonald’s is launching a new social media campaign just two months after its last effort backfired disastrously. Unfortunately, Twitter use… Read More »
This morning I spoke with McDonald’s social media director, Rick Wion, about how the company’s own Twitter ad became a viral delight for pot… Read More »
Marketers keep telling brand owners to use social media to engage their customers. But there are times companies must wish they had just bou… Read More »
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