The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...

Mckinsey & Company

Nielsen And McKinsey Form JV To Measure, Analyze Social Media

David Kaplan

Jun 14, 2010 11:37 PM

The Nielsen Company and McKinsey & Co. have formed global joint venture called NM Incite that seeks to marry the former’s audience ratings expertise with the latter’s consultancy business in the service of advising companies on social media research. The new entity will be built upon Nielsen’s existing BuzzMetrics offering,…

Keep Reading »

Posted In: Advertising, Marketing, Research & Metrics, Social Media, mckinsey & company, nielsen, nm incite

Conde Nast’s Consultant Stimulus Plan: Hire McKinsey To Help ‘Rethink’ Business

Staci D. Kramer

Jul 20, 2009 6:05 PM

Now we know they’re serious at Conde Nast about cutting costs: they’re going to spend money to do it. The magazine publisher has been slicing away at expenses since the ad market started to tank, closing glossy biz mag Portfolio , demanding cuts of various percent. That wasn’t enough. (As…

Keep Reading »

Posted In: Advertising, Media & Publishing, Magazines, Companies, Conde Nast, chuck townsend, mckinsey & company

Got a Tip?

All tips are anonymous

See Our Q4 2011 Earnings Snapshot »

The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Barnes & Noble (Paid) Barnes & Noble (Paid)
1. The Hunger Games (Hunger Games Series…
2. Longitude
3. Practical Magic
4. The Vow
5. The Double Comfort Safari Club (No.…
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

Activision Change
ESPN Change
LivingSocial Change
Gannett Change
Blockbuster Change
"Sentiment" Scores for All the Companies »

Sponsors

Staff