David Kaplan
Apr 28, 2011 1:02 PM
Mediabank, one of a number of companies that is trying to expand the methods of online media buying to traditional media ad sales, has acquired demand-side platform called AdBuyer.
Keep Reading »
Posted In:
Advertising, Legal, Regulatory, EC, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, adbuyer, mediabank
David Kaplan
Jan 21, 2011 5:58 PM
After little more than a half a year since he took over as CEO of Mediabank, former Yahoo (NSDQ: YHOO) Right Media exec Bill Wise is streamlining his new company’s operations as it seeks to appeal to both the buy side and sell side of the advertising equation. Mediabank will…
Keep Reading »
Posted In:
Advertising, Marketing, Technologies / Formats, bill wise, mediabank
David Kaplan
Apr 18, 2008 12:04 PM
MediaBank, a provider of media buying tracking systems, has raised $30 million from New Enterprise Associates, according to Mediapost. New Enterprise previously raised $10.5 million for the Chicago-based company, which has challenged the more established Donovan Data Systems. The company has received additional, undisclosed funding from private backers as well…
Keep Reading »
Posted In:
Advertising, Money, M&A & Venture Capital, Venture Capital, mediabank, new enterprise associates
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: