Four months after moving Universal-McCann’s Matt Seiler into the CEO position at Interpublic Group’s Mediabrands unit, Matt Freeman will shift from his role as Mediabrands Ventures’ CEO over to McCann Erickson. Freeman will take on the newly-created post of Vice-Chairman, Global Chief Innovation Officer and will report to McCann CEO…

After a year of looking for a CEO at the IPG’s Mediabrands buying and planning unit, the ad holding company has turned in-house and chosen Universal-McCann’s Matt Seiler for the leadership role. The announcement came almost a year after Nick Brien, the founding head of Mediabrands, was named CEO of…

IPG’s media buying and planning umbrella unit Mediabrands has renamed its investment arm Greenhaus as Velociter and is installing ex-VivaKi exec Tim Hanlon as CEO/managing director. Hanlon left the Publicis Group digital hub a year ago and joined marketing investment company Catalyst S+F as a partner in May.

Interpublic Group’s Mediabrands is building up its hyperlocal unit Geomentum by adding former Forrester analyst Lisa Bradner has its first president. She’ll head up account management and consulting, as the company expects to expand into client categories such as restaurant, retail, and banking. In addition, she’ll be working with Mediabrands…

After witnessing ad networks and exchanges capture more revenue from major marketers these last few years, traditional media agencies are starting to play catch up. Interpublic Group’s buying and planning shop Mediabrands is working on a digital marketplace tool for clients that will include behavioral targeting. IPG’s major ad holding…

Interpublic Group is closing down Magna Global Entertainment and will hand over functions for the branded entertainment unit to Mediabrands, the media buying and planning unit it set up in July, Adweek reported. Mediabrands handles the general support and related backup for IPG’s various media buying and planning shops. As…