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Mediaglow

Taking AOL Back: Forget Platform-A; It’s Just AOL Advertising Now

Jul 24, 2009 12:50 PM

As expected, AOL (NYSE: TWX) is doing away with its Platform-A brand and will house all its ad functions under the banner of AOL Advertising, a move announced this morning at the company meeting where CEO Tim Armstrong officially unveiled his 100-day restructuring plan. The changes to Platform-A take effect…

keep reading for more including details on AOL Media »

Posted In: Advertising, Companies, AOL, Time Warner, , , aol media, aol media, jeff levick, jeff levick, mediaglow, mediaglow, platform-a, platform-a, tim armstrong, tim armstrong

AOL’s Web Strategy Refined Yet Again With MediaGlow

Jan 12, 2009 12:56 AM

AOL (NYSE: TWX) is tweaking its website strategy yet again. As the company struggles with the slowdown in display ad activity, it is giving its web publishing unit a formal name, called MediaGlow. AOL’s Bill Wilson will go from EVP of programming to president of the the new unit, which…

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Posted In: Advertising, Companies, AOL, Time Warner, mediaglow

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