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Oct 14, 2008 10:11 AM
Web analytics provider Omniture says it is buying parts of site search and optimization firm Mercado’s intellectual property and business assets for approximately $6.5 million. The price includes cash and the assumption of the Pleasanton, CA-based software firm’s related operating liabilities. Omniture has already been working with Mercado. It says…
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, Research, Search, Technologies / Formats, mercado, omniture
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