Ad Industry Roundup: NBCU; eMarketer; UK Ad Spend; Facebook; comScore
– NBCU claims $10 million in Olympic ad sales: But that’s for TV and digital combined, as NBC Universal (NYSE: GE) reps declined to provide… Read more »
More metrics Stories
NBC Claims Audience Measurement Gold With TAMi; Online Uniques Go From 4.2 Million To 7.8 Million
By David Kaplan
Five days into the Olympic Games, NBC Universal (NYSE: GE) execs hailed the audience ratings results as “phenomenal” now that the first resu… Read more »
Musicians’ Income Growing Thanks To Online ‘Hairbrush Divas’
UK digital royalties to composers, songwriters and music publishers have grown quickly since last year, while those from physical sales are… Read more »
{"source":"http:\/\/paidcontent.org\/tag\/metrics\/page\/13\/wijax\/b959f4af7e82222223ac4cb50ea2d81d","varname":"wijax_bac6fdb7c40590a5086fcb750083c964","title_element":"h2","title_class":"widget-title","title_before":"%3Ch2%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fh2%3E"}
Advertisement
First Reviews Are In: Google AdPlanner Not Likely To Rival ComScore, Nielsen
By David Kaplan
At least initially, Google’s (NSDQ: GOOG) free audience measurement aid, AdPlanner, isn’t likely to represent much of a threat to establishe… Read more »
Several Days In May: PBS Claims Its Web Traffic Tops Broadcast; Depends Who You Ask
By David Kaplan
PBS is crediting improved video offerings and search engine optimization efforts for helping propel its traffic upward 25 percent over last… Read more »
Updated: NBCU Will Provide Advertisers With Streaming Metrics For Specific NBC.com Shows
Trying to carve out another space where it differs from the competition, NBC Universal (NYSE: GE) is claiming first-in status when it comes… Read more »
@ CM Summit: Will There Ever Be A Standard Social Media Measurement? Depends Who You Ask
By David Kaplan
Debra Aho Williamson, senior analyst, eMarketer put the question of “How do we get to good, solid metrics of social media and advertisers?”… Read more »
Broadband Content Bits: ESPN360.com; Network Sites’ Visits; UK, Canada iTunes; MySpace; Hulu
– ESPN (NYSE: DIS) reports audience growth across online and TV viewership: ESPN’s NBA coverage has grown across the company’s online and T… Read more »
NBCU And Nielsen Team To Map Consumers’ View Habits From To TV To Online Video
By David Kaplan
NBC Universal (NYSE: GE) is teaming with The Nielsen Company on creating sales metrics across TV and online video streaming. Specifically, t… Read more »
Ad Industry Roundup: Viacom; Up And Comers; Coors; Nielsen
By David Kaplan
– Viacom warns of slowing ad growth: CEO Philippe Dauman told attendees at the Bernstein Strategic Decisions conference that U.S. ad revenu… Read more »
{"source":"http:\/\/pro.gigaom.com\/wijax\/a206c64880c8215b985ab24ebe90eafd","varname":"wijax_d269eebc26af5b39ec3c65bb7948e7ce","title_element":"h2","title_class":"widget-title","title_before":"%3Ch2%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fh2%3E"}
Advertisement
ComScore Buys Mobile Research Firm M:Metrics For $44.3 Million In Cash
By Tricia Duryee
Well-known Internet measurement firm comScore (NSDQ: SCOR) said today that it has acquired M:Metrics, a leader in the mobile measurement bus… Read more »
Ad Industry Roundup: Forbes; P&G; Blog Ad Rev; Digitas; AOL; YouTube; MPA; Ad Nets; Sun; Pepsi
By David Kaplan
– Forbes readies ad net for female execs: Forbes is prepping an ad net aimed at female execs, the latest in a string of verticals the finan… Read more »
Media Intelligence Firm Biz360 Raises $10 Million
By Joseph Weisenthal
Biz360, a market and media intelligence firm specializing in the web, has raised $10 million Foundation Capital, along with past backers Gra… Read more »
ComScore: Defending The Google ‘Miss’; Value Of Third-Party Data Debated
By Joseph Weisenthal
After taking a beating last night, comScore (NSDQ: SCOR) is out defending itself from the charge that its Google (NSDQ: GOOG) paid click num… Read more »
comScore Shares Sink After Blowing Google Call
By Joseph Weisenthal
More on the “gotcha mongers” theme: So who was the big loser from this evening’s Google (NSDQ: GOOG) report? It looks like comScore (NSDQ: S… Read more »
Broadband Content Bits: MySpace Latino; MSNBC Streams; Nielsen’s VideoCensus; CelebTV-thePlatform
– MySpace builds out new Hispanic sites: The Fox Interactive social network says it is building on the bilingual MySpace Latino site it lau… Read more »
YouTube Insight Tool Provides Existential Answers To A Video’s Life
By David Kaplan
YouTube says it has a new analytics tool that will answer the existential questions its video creators have always been curious about: Who’s… Read more »
Traffic On Portals’ TV Sites Fall In February; Decline Pinned On Writers’ Strike
By David Kaplan
The lingering effects of the writers’ strike are being blamed for moderate declines in the major portals’ TV video sites’ February traffic n… Read more »
Online Traffic Analytics Firm Compete Bought by TNS For Up To $150 Million
By Rafat Ali
Compete, the Boston- based online traffic analytics firm, has been bought by UK-based market research and intelligence firm Taylor Nelson So… Read more »
comScore: About That Google Sell-Off We Started; No Slowdown For Google Or Online Ad Industry
By David Kaplan
A comScore (NSDQ: SCOR) report indicating a decline in Google’s January click-through rates helped send the search giant’s stock similarly d… Read more »
Peanut Labs Raises $3.2 Million First Round For Online Market Research
By Joseph Weisenthal
SF-based Peanut Labs, a provider of digital market research into the “Gen-Y” demographic, has raised a $3.2 million first round from Leapfro… Read more »
Nielsen Buys iTV And VOD Analytics Firm Audience Analytics
By Rafat Ali
Nielsen, after its rebranding efforts and under new ownership, has been on an acquisitions tear on its mainstay analytics side: it bought mo… Read more »
Nielsen TV Panels To Include Online Shows; A ‘First Step’ To Measuring All Video Watching
By David Kaplan
The Nielsen Company will begin measuring TV viewing on the PC as part of its TV ratings panel by the end of this year, AdAge reported. The c… Read more »
WPP Takes Stake In Engagement Metrics Firm NuConomy
By David Kaplan
WPP Group’s digital investment arm has bought an unspecified stake in web-analytics company NuConomy, according to Thomson Financial. The am… Read more »
Nielsen Takes Stake In Brainwave Researcher NeuroFocus
By David Kaplan
Nielsen not only wants to measure what you watch, it wants to know what you think. The audience measurement company announced that it has ma… Read more »
Nielsen Debuts VOD Service With Comcast; Picks TWC's Haymes To Head Online Copyright Monitor
By David Kaplan
With TiVo (NSDQ: TIVO), Google (NSDQ: GOOG) and others turning their attention to real-time on-demand audience measurement, The Nielsen Comp… Read more »
Online Measurement Firm Quantcast Gets $20 Million Funding
By Rafat Ali
Quantcast, the San Francisco-based online traffic measurement firm, has received a big $20 million second round funding. The round was led b… Read more »
Yahoo, NYT And MySpace Remain On Top Of The Charts: Confusing Slice Of The Stats Pie
By Joseph Weisenthal
Questions about the accuracy of online traffic data are well known, though new numbers never fail generate a discussion. A batch of new char… Read more »
Ad Industry Roundup: Writers' Strike; Job Ads; DVR Impact; Google
By David Kaplan
– Internet Not Benefiting From Writers’ Strike: There’s been a lot of talk of content and ad spending shifting to the internet due to the n… Read more »
MLBAM Wants Nielsen Online Data Thrown Out; Nielsen Says Take A Hike
By David Kaplan
MLB Advanced Media CEO Bob Bowman, citing inaccuracies over MLB.com’s audience measurements, wants Nielsen Online to stop including the base… Read more »
@ IAB Forum: CBS’ Poltrack: The Search For The Perfect, All-Encompassing Metric Is Over
By David Kaplan
It’s time to stop the quest for the all-in-one perfect data point. At least, that was the general consensus at an afternoon panel at the IAB… Read more »
@ IAB Forum: WDIG’s Wadsworth: Old Measurement Models Restrict The Flow Of Online Ad Dollars
By David Kaplan
Considering the amount of time consumers spend online – comparable to TV viewing and significantly higher than print and radio – online medi… Read more »
Online Ad Revs Top $5.2 Billion In Q3; IAB Seeks Enhanced Rich Media Standards
By David Kaplan
Online ad revenues surpassed $5.2 billion in Q3, a 3 percent gain over Q2 and a rise of 25.3 percent from Q306, according to the latest numb… Read more »
MLBAM's Bowman Urges Audit Bureau To Become Metrics Leader For Internet Traffic
MLB Advanced Media CEO Bob Bowman, frustrated by what he sees as underreporting by Nielsen Online, wants the Audit Bureau of Circulations to… Read more »
Print Circ Continues Overall Decline; Audience-FAX Launches To Track Combined Print/Online Reach
By David Kaplan
The semi-annual FAS-FAX report from the Audit Bureau of Circulations came out today with the now-routine drops in circulation and some unexp… Read more »
Omniture to Aquire Rival Visual Sciences For $394 Million
By Joseph Weisenthal
Web analytics and optimization firm Omniture is acquiring rival Visual Sciences (fka WebSideStory) in a $394 million cash and stock deal ann… Read more »
Google And Nielsen To Offer Advertisers Real-Time TV Audience Measurement Data
By David Kaplan
Google (NSDQ: GOOG) has struck a multi-year partnership with The Nielsen Company that includes providing advertisers a real-time picture of… Read more »
Ah, The Numbers: Twist Anyway You Want
By David Kaplan
A NYT piece focuses on the continued use of audience sampling via panels by NetRatings and ComScore (NSDQ: SCOR), and its variance from serv… Read more »
IAB: H107, Q2 Online Ad Spend Numbers Show Rising Revenues, Yet Confirm Slowdown
By David Kaplan
The latest set of online ad revenue numbers from the Interactive Advertising Bureau offers further confirmation that while growth remains he… Read more »
Nielsen Tries To Mesh Metrics, Social Net, Buzz And Opinion
By David Kaplan
As recommendation community sites gain popularity, The Nielsen Company sees an opportunity to advance its Buzz Metrics system while finding… Read more »
Follow @paidContent for more stories like this.
You're subscribed to our newsletter. If you'd like, you can update your settings
