More metrics Stories

A NYT piece focuses on the continued use of audience sampling via panels by NetRatings and ComScore (NSDQ: SCOR), and its variance from serv… Read more »

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Well, MySpace is happy, Yahoo is not: measurement firm hitwise came out with some numbers yesterday saying MySpace is Read more »

So says an IAB and PwC study: it surged 38 percent to a record $3.9 billion in Q1 this year. Sequentially, the Q1 Internet ad revenue were u… Read more »

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