Analytics Company Compete.com Raises $10 Million In Third Round
Web analytics company Compete.com has raised $10 million in a third round of funding, giving the company a total of $43 million in financing… Read more »
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Billboard Expands Hot 100 Chart To Include Streaming Media Data
By David Kaplan
Billboard is augmenting its ranking of digital music sales for its Hot 100 chart formula by including weekly streamed and on-demand music da… Read more »
Online Newspaper Audience Rising Twice As Fast As General Internet Population: Report
By David Kaplan
Newspapers’ online audiences are rising at twice the rate of the general internet audience, according to research by Nielsen//NetRatings for… Read more »
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Audit Bureau Will Include Online ‘Audience Engagement’ In Newspaper Circ Reports
Newspaper publishers may get a little ammunition this fall when, for the first time, the Audit Bureau of Circulation (ABC) includes online a… Read more »
Ad Industry Roundup: Interpublic; Nielsen; Miller; Universal/Google
By David Kaplan
– Interpublic Starts Mobile Marketing Unit: Ad holding company Interpublic has formed Ansible, a mobile marketing agency, in a joint ventur… Read more »
Nielsen To Drop Page View Ratings In Favor Of Time Spent
Earlier today we wrote about IAB’s efforts to standardize web video metrics. Now, news that Nielsen/NetRatings is planning a major shift in… Read more »
IAB Intends To Develop Single Standard For Audience Measurement For Web Video
By David Kaplan
Now that the Interactive Advertising Bureau has settled its dispute over general audience measurement ratings with comScore and Nielsen/NetR… Read more »
@ OMMA: Online Video Viewers Are More Engaged, But Precise Measurements Still Difficult To Reach
By David Kaplan
More talk of metrics and the value of ads for online video at the OMMA Video conference. Recounting OPA stats on video watching, about 44 pe… Read more »
Nielsen Considers Compulsory Internet Monitoring For Its TV Ratings Households
By David Kaplan
As The Nielsen Company prepares to complete its merger with online audience metrics firm NetRatings by the end of this month, the company is… Read more »
IAB: Metrics Dispute Resolved; As Expected, 2006 Online Ad Revs Rose 35 Percent To $16.9 Billion
By David Kaplan
The Interactive Advertising Bureau says its dispute over audience measurement ratings with comScore and Nielsen//NetRatings has been resolve… Read more »
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Facebook Popularity Surges Amongst UK Social Net Users
New data has confirmed Facebook as the fast-moving social network to watch in the UK. On share of social network visits, the former campus-o… Read more »
@ NAA: Newspaper Web Site Traffic Growing Nearly Twice As Fast As Overall Online: Report
The Newspaper Association of America (NAA) opened its national convention today with the requisite study/press release: a custom analysis by… Read more »
NBCU Searches For Solutions Beyond CPMs
NBCU would rather charge advertisers based on effectiveness than CPMs, according to Beth Comstock, president of integrated media. ClickZ has… Read more »
IAB Schedules Metrics Summit With comScore And NetRatings
By David Kaplan
Nielsen NetRatings and comScore have agreed to attend a summit organized by the Interactive Advertising Bureau to sort out differences over… Read more »
Nielsen Buying Remainder Of BuzzMetrics; Plans To Merge Online Operations Into One Unit
By David Kaplan
The Nielsen Company, which already owns 58 percent of user-gen media measurement firm BuzzMetrics, is buying the remaining 42 percent of the… Read more »
Industry Moves: Wright Heads Turner’s Content Creation Group; CBS Interactive Adds Research Power
Turner: Michael Wright, head of original programming for TNT and TBS for the past several years, has been promoted to SVP of the reorganize… Read more »
NetRatings And Comscore Respond To IAB Critique Of Research Methods
By David Kaplan
Answering the Interactive Advertising Bureau’s call for an independent audit of the respective audience methodologies of comScore and Nielse… Read more »
IAB Calls For Audits Of comScore And Nielsen/NetRatings Measurement Methods
By David Kaplan
Citing a lack of transparency and archaic methodologies, the Interactive Advertising Bureau has initiated a campaign to press comScore and N… Read more »
World Of Warcraft Grabs 75 Percent Of MMO Time
By James Quintana Pearce
Xfire, which connects gamers and lets them know when their friends are playing, has released some statistics about the usage of online games… Read more »
comScore Hopes New Metric Will Add Clarity — And Please Publishers, Hold Off Auditor
By Jimmy Guterman
Despite the promise that measuring an online audience would be much easier than doing so in other media, it’s still pretty hard to figure ou… Read more »
For 2007, Portals Are Back, Pageviews Are Dead: Report
By David Kaplan
In 2006, portals experienced a rebirth, with ad spending for that segment leaping to 24 percent from 13 percent, according to figures contai… Read more »
MTV.com Serves Nearly 170 Million Streams In First Two Months Of ’07; Overdrive Gets Overridden
With all the emphasis on external video deals that did (Joost) and didn’t (YouTube) happen, it’s a little easy to forget that among the majo… Read more »
Armstrong: Google Looks For More Integration Between Its Products And Advertising
By David Kaplan
Since the web is open 24 hours a day, why shouldn’t its advertising be open, too, Tim Armstrong, VP for Google’s national sales, asked durin… Read more »
Music Roundup: Charts To Reflect Reality, Nora Jones Perseveres, and The Police Looked Really Old
By Jimmy Guterman
The bloated Grammy Awards show Sunday night did not reflect the many changes happening in the music business now. In the UK, the BBC reports… Read more »
FM Media Claims $10-Plus Million In 2006 Sales; Joins With ComScore In Metrics Test
Federated Media had more than $10 million in sales last year, John Battelle told BusinessWeek. Battelle is predicting a fivefold increase i… Read more »
Earnings: DJ 4Q06: Online Ads Up 23 Percent; WSJ/Barron's Online Subs, Revenue Up
Dow Jones (NYSE: DJ) showed improvement in what turned out to be a busy fourth quarter — acquiring the rest of Factiva, selling some region… Read more »
More Digital Sales Numbers; Nielsen Paints Brighter Picture
Don’t think I remember a week when people cared this much about digital music numbers. After all the fuss about iTunes sparked by people jum… Read more »
AJAX, Other Web Changes Signal Start Of Traffic Metrics Shift
Following yesterday’s news that FIM topped Yahoo in comScore Media Metrix page views for the first time, BetaNews has a solid look at the ef… Read more »
When Numbers Mean Anything And Nothing: iTunes Sales; FIM-YHOO
It would be easy to report a couple of stat-based stories making the rounds — iTunes sales slowing and FIM beating Yahoo in page views –… Read more »
Yahoo-MySpace Ranking Spat
By Rafat Ali
Well, MySpace is happy, Yahoo is not: measurement firm hitwise came out with some numbers yesterday saying MySpace is Read more »
Online Advertising Up 38 Percent in Q1
By Rafat Ali
So says an IAB and PwC study: it surged 38 percent to a record $3.9 billion in Q1 this year. Sequentially, the Q1 Internet ad revenue were u… Read more »
Online Metrics Continue To Confound ; Online Radio Stats Hard To Pin Down
An estimated 30 million U.S. internet users listen to online radio; the numbers and the niche targeting ability should make it an attractive… Read more »
Measure Map Blog Stats Tool Bought By Google
By Rafat Ali
Google has bought Measure Map, a blog stats analysis tool, from design firm Adaptive Path, the companies announced today in e-mails to clien… Read more »
WebSideStory Buys Visual Sciences For $57.3 Million
By Rafat Ali
The consolidation in the web analytics space continues: WebSideStory has bought out Visual Sciences, for $57.3 million in cash and stock.
V… Read more »
Click Counting, Gold Mines & IAB Standards
Another effort to deconstruct IAB’s Nomenclature Project … Sarah Lacy does a good job of laying out the project, reasons for metrics stand… Read more »
IAB Metrics Proposal Could Alter Traffic Counts
The rules will be changing about rolling up traffic from multiple sites to the credit of one. For instance, Fox Interactive can boast traffi… Read more »
Cnet Co-Founder Halsey Minor Recapitalizes Grand Central; Starts New Online Ad/E-Commerce Venture
Or, if at first and second you don’t succeed, morph into something new. Halsey Minor and his investors thought well-capitalized Grand Centra… Read more »
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