Media — paidContent

@ pC2011: Rothenberg: Avoiding Targeting Issue Led To Negative Climate

By David Kaplan Mar. 4, 2011, 6:20am Comments Off

Years of avoiding the ad targeting as a consumer issue by the online marketing industry has led to the current climate of hyperbolic fear an… Read More »

Yahoo’s Right Media Goes Premium; Founder Walrath Leaves

By Joseph Tartakoff Nov. 17, 2009, 5:10am Comments Off

Yahoo (NSDQ: YHOO) is taking its Right Media ad exchange up market. In a blog post, Yahoo GM Bill Wise says the ad community wants an “upsca… Read More »

Interview: Yahoo’s Schneider And Walrath On APT: Winning The Display Game

By David Kaplan Sep. 26, 2008, 7:41pm 5 Comments

Both display and newspaper advertising have been taking it on the chin this year. And as the general economic condition becomes more uncerta… Read More »

Lunch With Yahoo: We Have Plans; Decker: Narrowing Search Rev Gap — With A Little Help From Google

By David Kaplan Jun. 5, 2008, 9:10am Comments Off

Combining the aspects of a press conference with speed dating, Yahoo (NSDQ: YHOO) president Sue Decker, along with Mike Walrath, SVP, Yahoo… Read More »

Lunch With Yahoo: We Have Plans; Decker: Narrowing Search Rev Gap — With A Little Help From Google

By David Kaplan Jun. 5, 2008, 7:10am Comments Off

Combining the aspects of a press conference with speed dating, Yahoo (NSDQ: YHOO) president Sue Decker, along with Mike Walrath, SVP, Yahoo… Read More »

@ EconAds: A Good Time To Start An Ad Network? Of Course, It Is

By David Kaplan Jun. 4, 2008, 12:03am 2 Comments

Another day, another company starts an ad network. Peter Horan, CEO of Goodmail Systems (and former CEO, IAC (NSDQ: IACI) Media & Advertisin… Read More »

More On WPP-Yahoo Exchange Deal: Walrath: ‘We’ve Reached Scale’

By David Kaplan May. 17, 2008, 3:35am Comments Off

Although WPP CEO Sir Martin Sorrell used the term “frenemy” to describe Google’s (NSDQ: GOOG) relationship to the ad industry, to a lesser d… Read More »