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Mindshare

MindShare Buys UK Media Planner Michaelides & Bednash

Oct 9, 2008 10:19 AM

WPP Group media agency MindShare has bought UK media planner Michaelides & Bednash. Terms of the deal weren’t disclosed. The media planner will be folded into MindShare’s Invention group, which handles digital content, programming, sponsorship and planning. M&B’s founders, George Michaelides, Graham Bednash and managing partner Paul O’Neill, will take…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Countries, Europe, michaelides & bednash, mindshare

MindShare Disbands Standalone Digital Unit Amid Company-wide Restructuring

Apr 17, 2008 7:55 AM

WPP Group media agency MindShare is disbanding its digital unit in order to blend its interactive services with all parts of the company. The move is part of a recent trend among traditional agencies, which have sought to remove the digital marketing discipline out of its siloed support role, in…

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Posted In: Advertising, mindshare

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