David Kaplan
Oct 9, 2008 10:19 AM
WPP Group media agency MindShare has bought UK media planner Michaelides & Bednash. Terms of the deal weren’t disclosed. The media planner will be folded into MindShare’s Invention group, which handles digital content, programming, sponsorship and planning. M&B’s founders, George Michaelides, Graham Bednash and managing partner Paul O’Neill, will take…
Keep Reading »
Posted In:
Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Countries, Europe, michaelides & bednash, mindshare
David Kaplan
Apr 17, 2008 7:55 AM
WPP Group media agency MindShare is disbanding its digital unit in order to blend its interactive services with all parts of the company. The move is part of a recent trend among traditional agencies, which have sought to remove the digital marketing discipline out of its siloed support role, in…
Keep Reading »
Posted In:
Advertising, mindshare
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: