An intriguing cross-site and cross-platform partnership between MLBAM and post-season rightsholders Turner Sports and Fox Sports: Postseason.TV, a blackout-free $9.95 subscription package with a player that will work across MLB.com, FoxSports.com on MSN and MLB.com/TBSHotCorner. It’s also available on the iPhone and iTouch. My understanding is the three will share…

If all the pieces fall in to place, MLB.TV will start offering pay per view games on iPhone at 99 cents a pop by the end of August (subject to the usual local blackout rules). Bloomberg’s Rich Jaroslovsky included that tidbit in the latest takeout on digital flag bearer MLBAM—its…

Pretty soon, it will be easier to write about which devices and services aren’t carrying MLB.TV. The latest to go major league is Roku, the $99 HD set-top box. Over the next few days, Roku users who also subscribe to MLB.TV Premium will be able to use the device to…

Updated: The Padres deal has been announced officially: customers who subscribe to Cox’s broadband service in San Diego area can purchase a package of San Diego Padres game telecasts for live in-market online viewing. The cost is same as the Yankees deal for the rest of this season: $49.95 for…

The New York Yankees may be able to claim another first: in-market live game streaming. MLBAM and the YES Network have agreed to a streaming rights package that would end the blackout under certain conditions; Cablevision (NYSE: CVC) added the in-market streaming rights as part of its latest carriage renewal…

Of all the industries you’d expect to win a patent for geolocation, baseball would not be top of the list. But MLBAM has done just that, intending to black-out the online broadcast of both live and on-demand games down to zip code level in order to protect local TV networks’…

Updated:Three weeks into the 2009 baseball season, MLB.com is doing a lot better than Major League Baseball’s other New York-based franchises. According to numbers released by the league’s digital business MLBAM, subscription sales are up nearly 46 percent year-over-year to 400,000-plus for premium live game products MLB.TV and Gameday Audio.…

A week ago today, college basketball fans tuned into the NCAA March Madness on Demand video players by the hundreds of thousands for the opening day of the annual tourney courtesy of CBSSports.com. The Sweet Sixteen tips off tonight—likely with considerably less online video demand because of the later timing…

(with David Kaplan) The day-to-day business of Yahoo continues despite the headlines ... Yahoo and Major League Baseball Advanced Media announced a complicated deal that gives the portal video sales for MLB.TV, co-branding for the MLB.TV player, access to MLB.TV through Yahoo Sports, and a cut of MLB.TV subscription sales…