A Madrid-based mobile advertising network is taking investment to challenge big U.S. competitors. Read More »
Driven by strong growth in the search and display sectors, U.S. digital advertising revenue expanded by 22 percent in 2011, reaching a record $31 billion, according to a report prepared by Price Waterhouse Coopers U.S. and released Wednesday by the Internet Advertising Bureau (IAB). Read More »
Study: Search-Ad Clicks On Mobile Devices Are Growing Faster Than On PCs
In the world of search advertising, mobile phones and tablets continue to outpace performance of search ads on PCs, although they still repr… Read More »
Mobile Ad Figures Show Android Has Secured Its OS Lead, Apple A Device Lead
Monthly figures out from Millennial Media once again show that Android is the most dominant OS on its mobile ad network — the mobile platfo… Read More »
Tablets and smart phones are everywhere you turn but companies have been slow to redirect their ad spending to these new platforms. For now,… Read More »
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