Content providers will soon pay mobile carriers to exempt their traffic from consumers’ mobile data plans, says AT&T’s Randall Stephenson. That may seem like a good deal for consumers but in the long-term it’s actually a raw deal. Read more »
A research firm has revised its 2014 revenue predictions for Twitter to nearly $1 billion. The upwards revision partly reflects Twitter’s ability to solve the mobile marketing puzzle. Read more at GigaOM »
Just when many people seemed to think it was dead, new ventures like Svbtle and Medium are trying to reinvent blogging by adding curation and other elements. How they plan to monetize their content, however, remains a mystery. Read more »
Even as usage of mobile devices explodes, spending on mobile ads still lags spending on online ads by a huge margin. Will that gap narrow anytime soon? Here’s a look at some of the strategies that mobile marketers are using. Read more at GigaOM »
According to a report released Thursday by the Interactive Advertising Bureau, Internet ad revenue reached $17 billion in the first half of the year, but the rate of growth declined from 23 percent between 2010 to 2011 to 14 percent between 2011 and 2012. Read more at GigaOM »
Flite, an advertising technology company, is trying to help publishers make mobile lucrative with the launch of Touch Ad Studio. The mobile tools build off the work Flite has done to help publishers create premium ads that can be updated in real-time and incorporate outside apps. Read more at GigaOM »
At a New York ad event, Google executives explained how ad buyers should invest in small screens. The presentation contained hype and nonsense but very few practical suggestions. Read more at GigaOM »
Although mobile apps have become increasingly mainstream, no one has figured out how to successfully monetize them yet. What’s the problem here? Inneractive’s Hillel Fuld says mobile technology has evolved faster than the Web, and it’s time for advertisers to match mobile’s pace. Read more at GigaOM »
Facebook is turning on mobile ads for apps, allowing developers to target users in their news feed with ads about their software. This will likely generate new revenue for Facebook and help developers. But it remains to be seen how users will react. Read more at GigaOM »
Remember when Friendster was the hot social network, publishers doubted that ebooks would ever sell, and Netflix thought DVDs in red envelopes was the future? We do — that was that state of digital media when paidContent launched in 2002. Read more »
Amid debates over Do Not Track and increased activity in ad tech, a report released Monday from privacy management firm TRUSTe signals that consumers are increasingly taking actions to protect their online privacy. Read more at GigaOM »
955 Dreams, whose Band of the Day app was Apple’s App of the Year runner up, is now letting other publishers make use of its smarts by releasing a publishing platform as well as an ad engine so content owners can create their own magazine-style apps. Read more at GigaOM »
The campaign for Republican presidential candidate Mitt Romney will spend big dollars this summer to deliver ads to voters’ iPhones and iPads, a move that could pep up sluggish demand for mobile ads. Read more »
Twitter has raised more money from mobile advertising than web advertising in many instances this past quarter, Twitter CEO Dick Costolo said Tuesday, demonstrating the platform’s success at earning mobile dollars in comparison to peers like Facebook by allowing advertisers to purchase promoted Tweets and hashtags. Read more at GigaOM »
Google may be poised to help bridge mobile monetization gap with the biggest integration of its AdMob acquisition to date. AdWords’ more than 1 million advertisers will now be able to extend their campaigns to AdMob’s network of 300,000 mobile apps. Read more at GigaOM »
Facebook better hurry up with that search engine it’s reportedly building. A new survey of the mobile market shows that search ads are outstripping display ads by a wide margin in every region of the world. Read more »
If Facebookâs future is mobile, it may not be enough for it to merely secure a piece of the mobile ad market. It will need to have an outsized impact on the industry. Read more »
A team ex-AdMob and Google scientists are launching Drawbridge, which allows advertisers to target consumers across desktop and mobile. The company is coming out of stealth mode with $6.5 million in funding from Kleiner Perkins Caufield & Byers and Sequoia Capital Read more at GigaOM »
A Madrid-based mobile advertising network is taking investment to challenge big U.S. competitors. Read more »
Driven by strong growth in the search and display sectors, U.S. digital advertising revenue expanded by 22 percent in 2011, reaching a record $31 billion, according to a report prepared by Price Waterhouse Coopers U.S. and released Wednesday by the Internet Advertising Bureau (IAB). Read more »
In the world of search advertising, mobile phones and tablets continue to outpace performance of search ads on PCs, although they still repr… Read more »
Monthly figures out from Millennial Media once again show that Android is the most dominant OS on its mobile ad network — the mobile platfo… Read more »
Tablets and smart phones are everywhere you turn but companies have been slow to redirect their ad spending to these new platforms. For now,… Read more »
