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	<title>paidContent &#187; NBA League Pass</title>
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	<description>The economics of digital content</description>
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		<title> &#187; NBA League Pass</title>
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		<title>Suggested new movement: &#8220;Cord Trimming&#8221;</title>
		<link>http://paidcontent.org/2012/06/12/suggested-new-movement-cord-trimming/</link>
		<comments>http://paidcontent.org/2012/06/12/suggested-new-movement-cord-trimming/#comments</comments>
		<pubDate>Wed, 13 Jun 2012 01:14:30 +0000</pubDate>
		<dc:creator><![CDATA[Daniel Frankel]]></dc:creator>
				<category><![CDATA[cable networks]]></category>
		<category><![CDATA[local broadcast networks]]></category>
		<category><![CDATA[NBA League Pass]]></category>

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		<description><![CDATA[Who says your pay TV bill has to run you $100 a month? Here's how, in a TV Everywhere world, you can get authenticated for as little as $10 a month.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=211254&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Critics say a pay TV business that <a href="http://pandodaily.com/2012/06/09/hbos-future-is-in-standalone-streaming-it-just-doesnt-know-it-yet/">regularly charges its customers $100</a> a month is doomed.</p>
<p><a href="http://paidcontent.org/2012/06/12/suggested-new-movement-cord-trimming/barber-shop-sign/" rel="attachment wp-att-211352"><img  title="Barber Shop sign" src="http://gigaompaidcontent.files.wordpress.com/2012/06/barber-shop-sign.jpeg?w=190&#038;h=194" alt="" width="190" height="194" class="wp-image-211352 alignleft" /></a>OK, so how about a cable bill that costs less than $40?</p>
<p>Yes, in between that revolutionary band of consumers who say they no longer want to pay for services and channels they don&#8217;t use, and a video content establishment that says you need to support the imcumbent pay TV model to fund shows like <em>Game of Thrones</em>, there is &#8230; compromise.</p>
<p><strong>Also read:</strong> <a href="http://paidcontent.org/2012/05/11/pay-tv-growth-keeps-slowing-484k-video-users-added-in-q1/">Pay TV  growth keeps slowing &#8211; 484k video users added in Q1</a></p>
<p>I call it the &#8220;cord-trimming&#8221; movement &#8212; if I&#8217;m watching my shows on my Xbox 360 and iPad most of the time, why am I paying for whole-home HD DVR service? If I&#8217;m spending half my viewing time on Netflix and HBO Go, what need do I have for Cloo, the Church Channel, CMT and dozens of other smaller cable networks I&#8217;ll never watch?</p>
<p>On Tuesday, I went into multi-channel downsizing mode, perusing the packages of the TV service providers in my Downtown Los Angeles area, Dish Network, DirecTV, AT&amp;T U-Verse and Time Warner Cable.</p>
<p><strong>Also read:</strong> <a href="http://paidcontent.org/2012/06/06/why-hbo-is-once-again-tvs-most-relevant-network/">Why HBO is once again TV&#8217;s most relevant network</a></p>
<p>Here are some of the cost-reducing options I found:</p>
<p><strong>Dish Network&#8217;s Welcome Pack</strong>: This, my friends, is the welcome mat to nearly total pay TV minimalism. All your local channels, plus about 40 cable networks highlighted by TBS, Comedy Central and History, and a simple standard-def receiver box, all for $14.99 a month. I&#8217;d be almost completely cut off from my Lakers and Trojans, with no ESPN, TNT or regional network access. (Although a subscription to a service like NBA League Pass could alleviate some of that loss). I&#8217;d miss AMC, too, but I could &#8220;catch up&#8221; on all their series with Netflix.</p>
<p>What I would be able to do is watch streams from networks like Fox without having to wait eight days. I could also subscribe to HBO Go or Showtime Anytime, since I have the necessary pay TV papers for that, too. And if I watched on tablets and notebooks, I don&#8217;t know that I&#8217;d miss the HD.</p>
<p><strong>Dish International Basic:</strong> If the ability to stream premium channels is all I want (plus maybe the BBC), I can choose this crazy-minimal package for $10 a month (which gives me just 20 foreign channels without local broadcast networks). I&#8217;d get free HBO and Showtime for three months, in addition to Dish&#8217;s Blockbuster-branded streaming. That alone might offset the $240 I&#8217;m paying on the base subscription over the two-year span of the contract.</p>
<p><strong>Time Warner Digital Basic:</strong> Since I don&#8217;t know that I&#8217;m ready to give up sports and the HD big-screen, this $29.99 package might be a better option for me. It&#8217;ll give me all the basic authentication I need, plus access to ESPN and TNT&#8217;s HD channels. Notably, Time Warner is the only provider in my area that will let me authenticate WatchESPN. Then again, after 12 months, the price shoots way up.</p>
<p><strong>Option 3: Negotiate a better price with my current provider, DirecTV:</strong> Heavens no, I didn&#8217;t levy threats. But I did lay out a reasonable argument to a reasonable woman. If I have to keep paying $84 a month for 200 channels, an HD DVR and a thin-client-enabled second TV room, I&#8217;m going to walk in September, when my contract runs out. I&#8217;ll be taking my check-writing talents to Dish &#8230; or AT&amp;T &#8230; or Time Warner, or whoever can process and American Express. Turns out that in the cord-cutting era, these sales reps &#8212; or at least, the one I talked to &#8212; are flexibly empowered to trim prices mid-contract with various discounts and promotions. I got my monthly bill reduced by $20.</p>
<p>It&#8217;s a good deal for me because I use regional sports networks like Fox Sports West and Prime Ticket on a somewhat regular basis, and I can justify the added subscription cost by imagining what I&#8217;d spend to attend local home games, or to buy friends beer in order to see games at their place.</p>
<p>I can tack on Netflix and HBO subscriptions, and still keep my video budget under $100. I still have a DVR, so I reduce my exposure to unwanted advertising. But I&#8217;m kicking into the pot for re-transmission fees, so I&#8217;m not putting Disney, Viacom, Time Warner Inc, et. al. out of business.</p>
<p>Everybody &#8212; or most everybody &#8212; wins.</p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=211254&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=681553"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/PaidContent_RSS_300x250&#038;sz=300x250&#038;c=681553" /></a></p>]]></content:encoded>
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