The National Hockey League is denying a Bloomberg report from Seoul that it is in talks with YouTube (NSDQ: GOOG) to stream live games. Aske… Read More »
Some sports publishers see the iPad as a chance to start charging for apps or perhaps up the fees. Not so for the National Basketball Associ… Read More »
Video: NBA’s Bryan Perez: 28 Percent Of Advertisers Who Cross Platforms Count For Bulk Of NBA Ad Rev
While millions of people were tuned into the opening ceremonies and first weekend of the Winter Olympics, the National Basketball Associatio… Read More »
The NBA delivers another triple-double when it comes to mobile apps: a customized NBA Team Game Time app for each NBA team — and on three p… Read More »
NBA Digital Launching Online Companion To TV Broadcasts
By Multichannel
Nov. 12, 2009, 5:44am
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Looking to tap into the growing number of people who use TV and the Internet simultaneously, NBA Digital is tipping off a toggling computer… Read More »
The NBA is the latest league to launch live audio and video mobile apps — and the first to do it across multiple platforms at the same time… Read More »
NBA Retools Its Broadband Package; Adds Team Packages
By Multichannel
Oct. 27, 2009, 10:34pm
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As the National Basketball Association prepares to tip off its 2009-10 regular season tonight, the NBA and Turner Sports’s NBA Digital will… Read More »
NBA Will Allow Regional Sports Networks To Manage Its Digital Ops
By Tameka Kee
Dec. 9, 2008, 6:32am
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In a major alley-oop, the NBA is about to give regional sports networks (RSNs) like MSG, YES and Fox Sports affiliates the rights to control… Read More »
The latest NBA expansion covers two growth areas for the league: international and broadband. NBA League Pass Broadband International is now… Read More »
The NBA’s digital reach in China is getting a Yao Ming-sized boost from a new deal with Tom Group. The multi-year pact between NBA China and… Read More »
T-Mobile USA Expands NBA Partnership To Minor League And NBA Europe Live
By Matt Kapko
Oct. 8, 2008, 3:46am
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T-Mobile USA has expanded its partnership with the NBA to include the NBA Read More »
T-Mobile Extends NBA Sponorship Deal Through 2011
By Matt Kapko
Sep. 8, 2008, 11:35pm
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T-Mobile Read More »
More Must Reads
The National Basketball Association hopes to start live streaming in-market games this season — a no-brainer for some and a major headache… Read More »
It’s taken a few months, but Turner Broadcasting and the NBA have a new head of NBA Digital: Bryan Perez, most recently CEO of Live Nation Read More »
Last week, Turner Broadcasting System shook up its management and announced a “practical” JV with the NBA to operate its domestic digital p… Read More »
The National Basketball Association and Turner Broadcasting System will jointly manage the NBA’s domestic digital businesses, starting in fu… Read More »
By Rafat Ali
Jan. 17, 2008, 12:41pm
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As we have been covering for the last few months, NBA has been in talks to hand over its digital operations to Turner, and the two will make… Read More »
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