Some sports publishers see the iPad as a chance to start charging for apps or perhaps up the fees. Not so for the National Basketball Association, which is launching its first iPad app for free—at least for the playoffs. The NBA already has paid apps for iPhone that scale up…

While millions of people were tuned into the opening ceremonies and first weekend of the Winter Olympics, the National Basketball Association was racking up some winter sports numbers of its own during NBA All-Star Weekend 2010 in Dallas: an NBA-record 17 million-plus video streams, up 20 percent over the 2009…

The NBA delivers another triple-double when it comes to mobile apps: a customized NBA Team Game Time app for each NBA team—and on three platforms. For $3.99, fans on any of the 30 teams can download the app for either Android, iPhone or Blackberry. (The apps are available now but…

Looking to tap into the growing number of people who use TV and the Internet simultaneously, NBA Digital is tipping off a toggling computer companion to the pro basketball league’s telecasts. NBA Digital officials say NBA TV Companion on NBA.com is a first-of-its-kind, live-game complement designed to enhance the TV…

The NBA is the latest league to launch live audio and video mobile apps—and the first to do it across multiple platforms at the same time. The apps include $40 NBA League Pass Mobile, with 40-plus out-of market games a week via mobiTV, that is supposed to go on sale…

As the National Basketball Association prepares to tip off its 2009-10 regular season tonight, the NBA and Turner Sports’s NBA Digital will launch a new and improved NBA League Pass Broadband package which will let consumers choose between accessing online every NBA game live or just those of select teams.…

In a major alley-oop, the NBA is about to give regional sports networks (RSNs) like MSG, YES and Fox Sports affiliates the rights to control their local digital content, the Sports Business Journal reports. Once the specifics are worked out, the NBA will be the only professional sports league to…

The latest NBA expansion covers two growth areas for the league: international and broadband. NBA League Pass Broadband International is now available in 19 countries. The subscription includes access to 40-plus live games a week with play-by-play in English and VOD for 24 hours after they air. Some live games…

The NBA’s digital reach in China is getting a Yao Ming-sized boost from a new deal with Tom Group. The multi-year pact between NBA China and Tom Group means expanded content for NBA.com/China, NBA.com/Taiwan and NBA.com/Hongkong. The China and HongKong siteswill show a live NBA game every day of the…

The National Basketball Association hopes to start live streaming in-market games this season—a no-brainer for some and a major headache for others. The NBA, which takes pride in trying to blaze new paths even when they wind up going nowhere, has authorized its teams to launch three digital services by…

It’s taken a few months, but Turner Broadcasting and the NBA have a new head of NBA Digital: Bryan Perez, most recently CEO of Live Nation’s Global Digital division. As SVP and GM for NBA Digital, a new post, Perez will oversee all day-to-day operations for NBA Digital, which includes…

Last week, Turner Broadcasting System shook up its management and announced a “practical” JV with the NBA to operate its domestic digital properties. Now, the Time Warner (NYSE: TWX) unit retains an anchor sports tenant with an extension of its NASCAR deal. Turner has operated NASCAR.com since 2001; the current…

The National Basketball Association and Turner Broadcasting System will jointly manage the NBA’s domestic digital businesses, starting in full with the 2008-09 season and running through the 2015-16 season. Early reports on this missed the mark a bit—as we’re sure to hear more about in a conference call that starts…

As we have been covering for the last few months, NBA has been in talks to hand over its digital operations to Turner, and the two will make it official at an announcement tomorrow, reports THR. Turner Sports will manage the 24-hour cable channel NBA TV, as well as NBA.com…NBA…

We mentioned earlier in the year that Turner was on the verge of tying up with NBA to run the network’s 12 million-subscriber NBA TV, as well NBA.com. Now it looks like the deal is done, according to this BW story. The announcement should be coming soon. Turner Sports New…

We mentioned some part of this story last week (including Turner being NBA.com’s digital production partner), and now, some more formal details: ESPN (NYSE: DIS) and TNT have more digital rights for this NBA season, and that includes online streaming. Interestingly, the digital rights for these two start this season,…

NBA is in talks with multiple parties, including Turner, where the partner would operate the network’s 12 million-subscriber NBA TV, as well NBA.com, reports Multichannel. NBA commissioner David Stern denied that a full-out asset sale is being considered, but only a JV “where the ownership of the assets would remain…