Jeff Roberts
Sep 12, 2011 11:43 AM
Many fans say college sports are about the game and not the money. One New Jersey judge appears to agree, ruling that Electronic Arts (NSDQ: ERTS) does not have to pay ex-Rutgers quarterback Ryan Hart and others for using their images in its popular NCAA Football video game.
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Entertainment, Games, Legal, Copyright, Companies, Electronic Arts, first amendment, ncaa, publicity rights
Staci D. Kramer
Apr 23, 2010 7:55 PM
Caught up with a frenetic David Levy long enough to get some answers on the digital aspects of the blockbuster $10.8 billion 14-year deal Turner Broadcasting and CBS (NYSE: CBS) just signed with the NCAA. “Some” being the operative word because the details literally are still being worked out between…
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Advertising, Entertainment, Sports, Companies, CBS, Time Warner, Turner, david levy, march madness, ncaa, sean mcmanus, turner broadcasting, turner sports
Staci D. Kramer
Apr 22, 2010 12:06 PM
*CBS* Sports will keep the NCAA mens’ basketball championships in its lineup with a deal that marks the end of an era on the air and online. CBS (NYSE: CBS) and new partner Turner Broadcasting will pay the NCAA $10.8 billion over the course of a 14-year deal that starts…
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Entertainment, Sports, Companies, CBS, CBS Interactive, Time Warner, Turner, march madness, ncaa, turner broadcasting, turner sports
Staci D. Kramer
Apr 6, 2010 1:29 PM
The final March Madness stats are in for CBS (NYSE: CBS), CBBSports.com and the NCAA. As is usually the case, the bulk of the viewing—roughly 75 percent—happens in the first round and drops off from there as the field narrows. I’m still parsing the numbers but here are a few…
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Entertainment, Sports, Companies, CBS, jason kint, march madness, ncaa, neil ashe
Staci D. Kramer
Mar 22, 2010 5:07 PM
The number of upsets kept me checking in through the first two rounds and it looks like the same was true for other March Madness followers: NCAA March Madness on Demand has already outpaced 2009 multimedia delivery by 35 percent, with more than 8.7 million hours of streaming live video…
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Entertainment, Sports, Companies, CBS, march madness, marchex, ncaa
Staci D. Kramer
Mar 22, 2009 4:15 PM
The second round of the NCAA Div. I Mens’ Basketball tournament is on its final games and, aided by increased cross-platform marketing, CBSSports.com has already broken last year’s streaming media totals for its March Madness on Demand video player. paidContent has obtained the numbers for the first three days: —4.8…
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Entertainment, Sports, Companies, CBS, CBS Interactive, cbssports.com, march madness, ncaa
Staci D. Kramer
Mar 20, 2009 2:44 PM
CBSSports.com’s Jason Kint told us the online numbers were well ahead of last year and now CBS (NYSE: CBS) has released the internal stats to back that up: NCAA March Madness On Demand drew more than 2.7 million unique users during the first day of the men’s basketball tournament, up…
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Advertising, Entertainment, Sports, Marketing, Technologies / Formats, Broadband, Companies, CBS, CBS Interactive, cbssports.com, march madness, ncaa
Tameka Kee
Mar 19, 2009 5:59 PM
*Google* is pretty open with content providers on YouTube—the one exception is that it requires them to use the YouTube player and hosting service, which limits its negotiating power with media companies that have existing deals with other tech providers. But NewTeeVee notes that Google (NSDQ: GOOG) has finally relented…
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Entertainment, Sports, Technologies / Formats, Broadband, Companies, Google, YouTube, Microsoft, march madness, ncaa
Staci D. Kramer
Mar 19, 2009 3:00 PM
Updated with comments from CBS: This isn’t one of those days when I can drop everything just to watch basketball; then again, it isn’t just any basketball day. It’s the first games of the first round of the NCAA Men’s Div.1 Basketball tournament and after all the warm-up writing, it’s…
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Entertainment, Sports, Social Media, Companies, Apple, CBS, cbssports.com, march madness, ncaa
Staci D. Kramer
Mar 12, 2009 5:00 AM
Turns out CBSSports.com isn’t offering all NCAA March Madness On Demand video for free this year. Online video remains completely ad supported but mobile is getting a new twist: a $4.99 iPhone/iTouch app with live streaming video and audio of all 63 games in the 2009 NCAA Division I Men’s…
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Mobile, Companies, CBS, CBS Interactive, iPhone, cbssports.com, march madness, ncaa
Staci D. Kramer
Mar 10, 2009 6:11 PM
Our own version of March Madness—post after post about making money/trying to make money off of college basketball. Today’s installment: the 30 percent increase CBSSports.com expects in ad revenues for NCAA March Madness On Demand. Last season, ad-supported MMOD included all of the games for the first time and revenue…
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Advertising, Entertainment, Sports, Technologies / Formats, Broadband, Companies, CBS, CBS Interactive, cbssports.com, march madness, ncaa
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