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Broadband ISPs Shy Away From Ad Targeting, Frustrating Targeters

David Kaplan

Sep 2, 2008 1:06 PM

While the controversy over behavioral targeting had been building since last year, Charter Communications’ (NSDQ: CHTR) high-profile troubles with ad targeter NebuAd in June has chilled similar efforts by other ISP broadband providers to serve ads directly to subscribers through their systems. Complaints by privacy advocates led Charter to abandon…

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Posted In: Advertising, Legal, Regulatory, Marketing, Media & Publishing, TV, Cable & Telecom, charter communications, nebuad

Charter Has Second Thoughts On Targeted Ads Directed At Broadband Subscribers

David Kaplan

Jun 24, 2008 4:46 PM

Score one for privacy advocates: Charter Communications (NSDQ: CHTR) is abandoning plans to place behavioral ads on web pages that are accessed by its broadband service subscribers, PC World reports. Charter cited the customer concerns in its statement today announcing the decision: “Our customers are always our first priority. As…

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Posted In: Advertising, Media & Publishing, TV, Cable & Telecom, charter communications, nebuad

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