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Feb 8, 2008 5:11 PM
Nielsen not only wants to measure what you watch, it wants to know what you think. The audience measurement company announced that it has made a “strategic investment” in NeuroFocus, a company that applies brainwave research to advertising, programming and messaging. The two companies will work on to creating new…
Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Venture Capital, Research & Metrics, Metrics, neurofocus, nielsen
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