Nielsen is rolling out a pilot product that lets TV networks track viewing of shows on their websites. The tool doesn’t yet account for viewing on mobile devices, and the pilot doesn’t include viewing on sites like Hulu and YouTube. Read more »
In two signs of how online media consumption is changing traditional tracking services, Nielsen will begin tracking the habits of viewers who watch TV over broadband, while Billboard will begin including YouTube music video views in its charts. Read more »
Twitter is said to be looking at acquiring Bluefin Labs, which would fit the trajectory that the real-time information network has been on for some time. But is cozying up to traditional TV the only future for Twitter? Read more at GigaOM »
Belying several earlier research studies, which said growth of U.S. multi-channel subscriptions has slowed significantly but not stopped, Nielsen’s latest “Cross-Platform Report” says the number of U.S. homes paying a multi-channel provider for TV services last year actually declined by 1.5 million, or about 1.5 percent. Read more »
Apple’s and Android’s stronghold on the U.S. smartphone market has been the case for many quarters already, and figures out today from Niels… Read more »
Nielsen is getting ready later this week to release is quarterly State of the Media report, which this time around will focus on mobile medi… Read more »
Some stats out today from Nielsen for Q3 show that Android is continuing on its growth trajectory in the U.S. but in the last quarter Apple’… Read more »
There were few surprises in the latest report from Nielsen on the mobile device market: Android continues to do well in the U.S. at the expe… Read more »
People are getting more social and more altruistic. That’s the simple part of the takeaway from Nielsen SVP of consumer insights and analyti… Read more »
Nielsen has been watching Android users, and it’s clear that the app phenomenon is not just an Apple (NSDQ: AAPL) thing. Two-thirds of all t… Read more »
If the rankings you see of most popular apps — and the IPO filing from mobile and social gaming giant Zynga and Tapjoy’s recent $30 million… Read more »
Looks like we have again reached a tipping point of sorts in the mobile market in the U.S. The analysts at Nielsen report that in May, smart… Read more »
Mobile data usage continues to explode, as more and more people make the leap from regular mobile phones to smartphones like the iPhone and… Read more »
If you can’t quite understand why it is that Symbian is still continuing to occupy a strong position in the overall worldwide smartphone mar… Read more »
Research released this week from Nielsen showed that Android is continuing its domination of the smartphone scene in the U.S. — it now make… Read more »
Tablets are a killer device when it comes to media consumption today, but is that down to the form factor, or because they are only being us… Read more »
paidContent Mobile: Platform Power in New York is less than two weeks away. On May 18, join us as we discuss the dominating mobile platforms… Read more »
A few stats and numbers released today underscore the dominance that the Apple (NSDQ: AAPL) iPad has among those that have purchased media t… Read more »
More on the trend of users tipping over to Android devices in the U.S., with smartphones built on Google’s OS not only accounting for the mo… Read more »
While Rio the movie rakes it in at the box office, Angry Birds Rio catapulted to the top of the app charts with 10 million downloads in the… Read more »
Our look at some of the big stories in mobile today: as news of Apple’s tracking data emerges, Nielsen reveals some privacy stats; details t… Read more »
In a move by the Nielsen Company that could spark a more drawn-out legal battle, the ratings company has accused rival comScore (NSDQ: SCOR)… Read more »
Google’s Android OS is leading the pack for smartphone market share in the U.S., but when it comes to the largest smartphone manufacturer, R… Read more »
Some stats released today on smartphones that, for a change, don’t concern the number of devices shipped: Nielsen says 31 percent of U.S. co… Read more »
After months of planning, Nielsen Holdings N.V. (“The Nielsen Company”) has priced its initial public offering of 71,428,572 shares of its c… Read more »
We’ve all heard the prediction that 2011 will be “the” year for Android, with more devices — handsets and tablets — based on the OS hittin… Read more »
Just how connected and technologically advanced of an audience are we? Sure, DVRs are becoming more and more commonplace and it may be intui… Read more »
Considering the spate of basic video subscriber losses at the cable companies this past year, talk of consumers cutting the cable cord has b… Read more »
Nielsen has uncovered a glitch in its system that led it to under-report the amount of time users spent on websites and is investigating the… Read more »
[This is a corrected version of an earlier item] In advance of fall TV season’s kick off next week, The ABC (NYSE: DIS) Television Group and… Read more »
Talk of IPOs is in the air these days, as audience measurement company Nielsen is increasing the amount it wants to raise in a stock sale to… Read more »
The Nielsen Company and McKinsey & Co. have formed global joint venture called NM Incite that seeks to marry the former’s audience ratings e… Read more »
Nielsen, one of the biggest B2B media and measurement companies, has filed for an IPO, and hopes to raise as much as $1.75 billion. J.P. Mor… Read more »
Hoping to benefit from the continued growth of the online video industry, Nielsen is beefing up its online video analytics services with the… Read more »
Lots of nifty stats from Nielsen and Facebook in the first major report since they started partnering on data last fall — and you won’t be… Read more »
Nielsen’s latest bid to stay ahead of the audience measurement competition involves striking an alliance with behavioral targeter eXelate. T… Read more »
After having shed its some of it major b2b mags, Nielsen has now sold off some of its smaller business travel and meeting brands to Northsta… Read more »
Some more new numbers on Nielsen’s sale of eight of its marquee media-entertainment related brands — including The Hollywood Reporter, Bill… Read more »
Nielsen has finally found a buyer for Kirkus Reviews, which was threatened with being shuttered following the sale of its b2b pubs, the NYT… Read more »
Updated below: More changes continue to happen at Nielsen Business Media, after the sale of its media brands recently: the president of the… Read more »
