Nielsen TV Panels To Include Online Shows; A ‘First Step’ To Measuring All Video Watching
The Nielsen Company will begin measuring TV viewing on the PC as part of its TV ratings panel by the end of this year, AdAge reported. The c… Read more »
More nielsen Stories
Nielsen Takes Stake In Brainwave Researcher NeuroFocus
By David Kaplan
Nielsen not only wants to measure what you watch, it wants to know what you think. The audience measurement company announced that it has ma… Read more »
Nielsen Debuts VOD Service With Comcast; Picks TWC's Haymes To Head Online Copyright Monitor
By David Kaplan
With TiVo (NSDQ: TIVO), Google (NSDQ: GOOG) and others turning their attention to real-time on-demand audience measurement, The Nielsen Comp… Read more »
{"source":"http:\/\/paidcontent.org\/tag\/nielsen\/page\/3\/wijax\/3a397117036ce4aa8b31d7c859a97195","varname":"wijax_ab6649dea459b10b62375be6fe28fa2c","title_element":"h2","title_class":"widget-title","title_before":"%3Ch2%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fh2%3E"}
Advertisement
Growth Slows For U.S. Digital Music Sales, As UK Purchases Nearly Double
By David Kaplan
For the music industry, even the good news these days comes with a dose of negativity. Labels have pinned their hopes on online music sales… Read more »
Spanish Media Company Sues Nielsen Over Online Ratings; Alleges Loss of $1.4 Million in Ad Sales
By Rafat Ali
I can’t recall any specific cases of media companies suing online rating agencies like Comscore (NSDQ: SCOR) and Nielsen over traffic number… Read more »
Adweek Not A Weekly Anymore; Cuts To 36 Issues A Year
By Rafat Ali
Update and correction: The company e-mails in and says AdAge story was inaccurate…the schedule is being cut not to a bi-weekly, but 36 iss… Read more »
MLBAM's Bowman Urges Audit Bureau To Become Metrics Leader For Internet Traffic
MLB Advanced Media CEO Bob Bowman, frustrated by what he sees as underreporting by Nielsen Online, wants the Audit Bureau of Circulations to… Read more »
Google And Nielsen To Offer Advertisers Real-Time TV Audience Measurement Data
By David Kaplan
Google (NSDQ: GOOG) has struck a multi-year partnership with The Nielsen Company that includes providing advertisers a real-time picture of… Read more »
{"source":"http:\/\/pro.gigaom.com\/wijax\/9c048b51beee90f60bb0bd23034eb551","varname":"wijax_1c142ff98692dfef0240d5d5609926b9","title_element":"h2","title_class":"widget-title","title_before":"%3Ch2%20class%3D%22widget-title%22%3E","title_after":"%3C%2Fh2%3E"}
Advertisement
Follow @paidContent for more stories like this.
You're subscribed to our newsletter. If you'd like, you can update your settings
