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LivePerson Guide Site Buys Web Analytics Firm NuConomy For $3 Million

Jan 25, 2010 10:46 AM

Advice site LivePerson has acquired web analytics company NuConomy for $3 million, Techcrunch reports, citing an unidentified source and a rumor on an Israeli website. No comment yet from the two companies. Tel Aviv-based NuConomy, which also has a San Francisco office, has raised roughly $3.3 million since launching about…

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Posted In: Advertising, Marketing, Media & Publishing, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, Countries, Middle East / Persian Gulf, israel, liveperson, nuconomy

WPP Takes Stake In Engagement Metrics Firm NuConomy

David Kaplan

Feb 11, 2008 1:21 PM

WPP Group’s digital investment arm has bought an unspecified stake in web-analytics company NuConomy, according to Thomson Financial. The amount was not disclosed. NuConomy, an Israeli startup with offices in San Francisco, is currently in beta. It’s currently working on techniques designed to measure engagement with online ads. WPP positioned…

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Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Research & Metrics, Metrics, nuconomy, wpp