Another Marketer Appoints A Social Manager – Ogilvy Taps Sky’s Nadjm
Another week, another agency getting more serious about “social media”.
Sky community product manager Maz Nadjm is leaving the satcaster to… Read more »
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Have Trouble Hearing High-Pitched Frequencies? This Mobile Ad App Isn’t For You
By Dianne See Morrison
Talk about youth-targeted marketing. Fanta, the fruit-flavored soft-drink brand owned by Coca-Cola, is launching a mobile application in the… Read more »
Industry Moves: Ogilvy CEO Lazarus Stepping Down; Asia Pacific Chair Miles Young Tapped As Successor
By David Kaplan
After 10 years in the CEO seat, Ogilvy & Mather CEO Shelly Lazarus is expected to announce that she’ll leave her post by the end of this yea… Read more »
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Ogilvy Buys Majority Of Czech Web Marketer Advertures
WPP has added another advertising services company to its growing collection, with Ogilvy buying a majority stake in Czech internet marketer… Read more »
Interview: Jean-Philippe Maheu, Chief Digital Officer, Ogilvy: ‘Frenemy’ Explained; Data And Stories
By David Kaplan
For the past year, ad agencies have been trying to find the best way to consider their individual relationships to Google (NSDQ: GOOG). With… Read more »
Ogilvy To Layoff 50-100 In New York As Clients Shift To Digital: Report
By David Kaplan
WPP Group’s Ogilvy & Mather Worldwide is expected to cut between 50 and 100 jobs in its New York office, AdAge reports. The layoffs are bein… Read more »
@ Ad:Tech: Exploring The Tension Between Technology And Creativity
By David Kaplan
Updated below with post-panel comments from Beth ComstockThe last Ad:Tech panel for the day had NYT advertising columnist Stuart Elliott lo… Read more »
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