Josh James, the founder and former CEO of Omniture, is leaving Adobe Systems (NSDQ: ADBE) 11 months after Adobe purchased his company for $1… Read More »
Facebook And Omniture Deepen Their Ties For Analytics And Marketing
Facebook is going to be working more closely with web analytics provider Omniture (NSDQ: OMTR) to build up the social net’s strong attractio… Read More »
Stakes Get Higher For Nielsen, As comScore, Omniture Roll Out Hybrid Measurement Product
In an effort to give publishers and advertisers a better read on how their campaigns are performing, *comScore* and *Omniture* are partnerin… Read More »
Adobe-Omniture: Some Details From SEC Filings
Some more details on Adobe’s acquisition of Omniture (NSDQ: OMTR), from the SEC filing filed today, following the acquisition announcement e… Read More »
WPP Invests $25 Million In Online Audience Researcher Omniture
WPP Group has made a $25 million investment in web analytics firm Omniture as the two plan are putting together a marketing consultancy. The… Read More »
Web analytics provider Omniture says it is buying parts of site search and optimization firm Mercado Read More »
Web analytics and optimization firm Omniture is acquiring rival Visual Sciences (fka WebSideStory) in a $394 million cash and stock deal ann… Read More »
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