The IAB, which surveys a wide range of web sites and online services, reports that advertising revenue is growing rapidly as marketers tap into new forms of digital engagement. Read more »
After years away, Rags Gupta returned to online publishing only to discover a brave new world in advertising. But although the formats, tools and technologies have changed, there are truisms that continue to hold. Gupta warns that we would be well-advised to remember them. Read more at GigaOM »