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paidContent Advertising Video: Everson: No Facebook Mobile Ads For Now

Facebook has had a lot of scrutiny over how it uses information about you to market to you — something that has only been heightened the in… Read More »

One of iPad’s flagship apps wants to help publishers sell ads by flipping back to familiar old print rules. “One of the big problems with th… Read More »

 
 

Given the recent news of Carol Bartz’s departure as CEO, a Q&A with EVP of Americas Ross Levinsohn couldn’t have come at a more opportune mo… Read More »

Neal Mohan thinks display advertising can be a $200 billion business and that Google (NSDQ: GOOG) is uniquely positioned to help make it so.… Read More »

Last week’s paidContent Advertising conference in New York was so full of excellent speakers with news and info that even I’m still catching… Read More »

@ pcAds: Our Full Coverage

We’ve just wrapped up our paidContent Advertising conference in New York, a day jam-packed with discussions about ad exchanges, paid content… Read More »

The rise of digital advertising exchanges, real-time bidding and other new innovations in the online advertising market has the potential to… Read More »

@ pcAds: New Technology Leads To New Storytelling Approaches

Interactive ad vet Wenda Harris Millard has long championed the need for online advertising to have a greater level of creative quality, so… Read More »

@ pcAds: Flipboard’s McCue: Interactive Ads Have Drawbacks

There is no scrolling on Flipboard — that’s rule number one, said Mike McCue, the social reader’s CEO, in a conversation with paidContentUK… Read More »

Tablets and smart phones are everywhere you turn but companies have been slow to redirect their ad spending to these new platforms. For now,… Read More »

@ pcAds: How Brands Use Social Media

When it comes to social media, an area dominated by the consumer, where do brands fit in? At paidContent Advertising, Adam Ostrow, SVP of co… Read More »

@ pcAds: Facebook Says It Hasn’t Even Scratched The Surface With Marketing

Facebook has had a lot of scrutiny over how it uses information about you to market to you, but we have only started to scratch the surface… Read More »

More Must Reads

New device opportunities should allow Hearst to drive its digital revenue model away from advertising reliance, and toward 50/50 equivalence… Read More »

People are getting more social and more altruistic. That’s the simple part of the takeaway from Nielsen SVP of consumer insights and analyti… Read More »

The relationship of consumers to online advertising is often hung up on the issue of privacy. Targeting is the name of the game, whether its… Read More »

Google (NSDQ: GOOG) is still very much a search advertising company, of course, but it would love to build the same kind of business in disp… Read More »

As publishing and marketing fuse in to “branded content”, so advertisers’ biggest challenge apparently echoes media owners’ own – that is, p… Read More »

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