paidContent Advertising Video: Everson: No Facebook Mobile Ads For Now
Facebook has had a lot of scrutiny over how it uses information about you to market to you — something that has only been heightened the in… Read more »
paidContent Advertising Video: Flipboard’s McCue Wants To Paginate The Web
One of iPad’s flagship apps wants to help publishers sell ads by flipping back to familiar old print rules. “One of the big problems with th… Read more »
paidContent Advertising Video: Levinsohn: Yahoo Doing Better Than You Think
Given the recent news of Carol Bartz’s departure as CEO, a Q&A with EVP of Americas Ross Levinsohn couldn’t have come at a more opportune mo… Read more »
paidContent Advertising: Google’s Mohan: Display Can Be $200 Billion Biz
Neal Mohan thinks display advertising can be a $200 billion business and that Google (NSDQ: GOOG) is uniquely positioned to help make it so.… Read more »
paidContent Advertising: The Video Review In 338 Seconds
Last week’s paidContent Advertising conference in New York was so full of excellent speakers with news and info that even I’m still catching… Read more »
@ pcAds: Our Full Coverage
photo: RockGroupDevelopment
We’ve just wrapped up our paidContent Advertising conference in New York, a day jam-packed with discussions about ad exchanges, paid content… Read more »
@ pcAds: It’s Not Google That’s Diabolical; Others Aren’t Diabolical Enough
The rise of digital advertising exchanges, real-time bidding and other new innovations in the online advertising market has the potential to… Read more »
@ pcAds: New Technology Leads To New Storytelling Approaches
Interactive ad vet Wenda Harris Millard has long championed the need for online advertising to have a greater level of creative quality, so… Read more »
@ pcAds: Flipboard’s McCue: Interactive Ads Have Drawbacks
There is no scrolling on Flipboard — that’s rule number one, said Mike McCue, the social reader’s CEO, in a conversation with paidContentUK… Read more »
@ pcAds: Still Waiting For The Mobile Ad Breakthrough?
Tablets and smart phones are everywhere you turn but companies have been slow to redirect their ad spending to these new platforms. For now,… Read more »
@ pcAds: How Brands Use Social Media
When it comes to social media, an area dominated by the consumer, where do brands fit in? At paidContent Advertising, Adam Ostrow, SVP of co… Read more »
@ pcAds: Facebook Says It Hasn’t Even Scratched The Surface With Marketing
Facebook has had a lot of scrutiny over how it uses information about you to market to you, but we have only started to scratch the surface… Read more »
@ pcAds: Hearst Wants Tablet Magazines To Adopt Movie, TV Pricing
New device opportunities should allow Hearst to drive its digital revenue model away from advertising reliance, and toward 50/50 equivalence… Read more »
@ pcAds: Social Media Is Growing, Becoming More Helpful
People are getting more social and more altruistic. That’s the simple part of the takeaway from Nielsen SVP of consumer insights and analyti… Read more »
@ pcAds: The Right Label, At The Right Time
The relationship of consumers to online advertising is often hung up on the issue of privacy. Targeting is the name of the game, whether its… Read more »
@ pcAds: Google Launching DoubleClick Mobile, Video For Publishers
Google (NSDQ: GOOG) is still very much a search advertising company, of course, but it would love to build the same kind of business in disp… Read more »
@ pcAds: Branded Content Combs For A Multi-Screen Opportunity
photo: Tom Krazit
As publishing and marketing fuse in to “branded content”, so advertisers’ biggest challenge apparently echoes media owners’ own – that is, p… Read more »
@ pcAds: What ‘TV Everywhere’ Means For Advertisers
Sell the content, not the platform — that’s one of the lessons of “TV everywhere.” Matt Seiler, CEO of Mediabrands, and David Levy, preside… Read more »
@ pcAds: Levinsohn: AOL Merger Is Not Part Of Our Discussion At Yahoo
photo: Fuse Capital
Between having its CEO unceremoniously ousted by the board and current talk of a major ad alliance with AOL (NYSE: AOL) and Microsoft (NSDQ:… Read more »
@ pcAds: Mobile Ad Spend Is Exploding But It’s Not The Silver Bullet
Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the op… Read more »
@ pcAds: Join paidContent Advertising Via Live Stream
photo: Corbis / Chat Roberts
The live stream of paidContent Advertising: Emerging Business Models is now up and running, available here. Read more »
Follow paidContent Advertising Live Stream Today
Update: We’ve just kicked off the conference and our live stream is available here.
Some of the best minds will gather Thursday in New York… Read more »
