Facebook has had a lot of scrutiny over how it uses information about you to market to you — something that has only been heightened the in… Read More »
One of iPad’s flagship apps wants to help publishers sell ads by flipping back to familiar old print rules. “One of the big problems with th… Read More »
Given the recent news of Carol Bartz’s departure as CEO, a Q&A with EVP of Americas Ross Levinsohn couldn’t have come at a more opportune mo… Read More »
Neal Mohan thinks display advertising can be a $200 billion business and that Google (NSDQ: GOOG) is uniquely positioned to help make it so.… Read More »
Last week’s paidContent Advertising conference in New York was so full of excellent speakers with news and info that even I’m still catching… Read More »
We’ve just wrapped up our paidContent Advertising conference in New York, a day jam-packed with discussions about ad exchanges, paid content… Read More »
@ pcAds: It’s Not Google That’s Diabolical; Others Aren’t Diabolical Enough
By Ingrid Lunden
Sep. 16, 2011, 2:02am
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The rise of digital advertising exchanges, real-time bidding and other new innovations in the online advertising market has the potential to… Read More »
@ pcAds: New Technology Leads To New Storytelling Approaches
By David Kaplan
Sep. 16, 2011, 2:00am
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Interactive ad vet Wenda Harris Millard has long championed the need for online advertising to have a greater level of creative quality, so… Read More »
@ pcAds: Flipboard’s McCue: Interactive Ads Have Drawbacks
By David Kaplan
Sep. 16, 2011, 1:57am
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There is no scrolling on Flipboard — that’s rule number one, said Mike McCue, the social reader’s CEO, in a conversation with paidContentUK… Read More »
Tablets and smart phones are everywhere you turn but companies have been slow to redirect their ad spending to these new platforms. For now,… Read More »
When it comes to social media, an area dominated by the consumer, where do brands fit in? At paidContent Advertising, Adam Ostrow, SVP of co… Read More »
@ pcAds: Facebook Says It Hasn’t Even Scratched The Surface With Marketing
By Ingrid Lunden
Sep. 15, 2011, 11:41pm
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Facebook has had a lot of scrutiny over how it uses information about you to market to you, but we have only started to scratch the surface… Read More »
More Must Reads
New device opportunities should allow Hearst to drive its digital revenue model away from advertising reliance, and toward 50/50 equivalence… Read More »
People are getting more social and more altruistic. That’s the simple part of the takeaway from Nielsen SVP of consumer insights and analyti… Read More »
By David Kaplan
Sep. 15, 2011, 8:21pm
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The relationship of consumers to online advertising is often hung up on the issue of privacy. Targeting is the name of the game, whether its… Read More »
Google (NSDQ: GOOG) is still very much a search advertising company, of course, but it would love to build the same kind of business in disp… Read More »
As publishing and marketing fuse in to “branded content”, so advertisers’ biggest challenge apparently echoes media owners’ own – that is, p… Read More »
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