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NYT newspapers
photo: Getty Images / Mario Tama

A Columbia/Indiana University study on reactions to the New York Times paywall suggests that newspapers enacting paywalls should emphasize financial need, not profit, when explaining them to readers. Still, many readers won’t pay. Read more »

Many newspapers and media outlets are implementing paywalls in a desperate attempt to generate revenue, but some players — including the political blog network Talking Points Memo — are offering their readers a membership-with-benefits experience instead. It’s an approach that more media players should probably consider. Read more at GigaOM »

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