PBS’s MediaShift is launching a line of ebooks, starting with titles on self-publishing and cord-cutting. Executive Mark Glaser says he plans to release 10 to 20 books this year, depending on how well the first titles do. Read more »
PBS showed quick social media instincts on Sunday night with a tweet inviting people to ditch the “Blackout Bowl” for some British drama. Here’s how it happened. Read more »
This week’s flap over Big Bird shows how unexpected digital media events can provide companies with amazing advertising opportunities — so long as they are nimble enough to make and buy ads in a matter of hours. Read more »
Julia Child’s The French Chef is going digital for the first time: 200 episodes of the show are coming to Amazon (NSDQ: AMZN) Prime Instant… Read more »
For the past few years, national media outlets from the NYT to AOL (NYSE: AOL) have been trying to build greater hyperlocal presences. PBS i… Read more »
The Corporation for Public Broadcasting has committed nearly $1 million for five national public media orgs to build a common digital platfo… Read more »
PBS has confirmed its plans to create a stand-alone news website in partnership with its local New York affiliate, WNET. The announcement fo… Read more »
PBS is working to develop a separate news website, paidContent has learned, and it has commissioned WNET New York to build it for them. WNET… Read more »
Online video has been the main focus of PBS’ online video strategy the past few years and now it finally has a classy showcase to match its… Read more »
PBS may be known for much more than Masterpiece Theatre these days, but the news that it will place parts of its programming on Microsoft’s… Read more »
