David Kaplan
Dec 14, 2010 9:22 AM
If the FTC’s recommended “Do Not Track” button does eventually get added to web browsers, allowing users to block cookies that allow advertisers to follow people as they surf from web page to web page and serve ads based on that activity, then contextual and semantic advertising could become a…
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Advertising, Marketing, peer39, rubicon project
David Kaplan
Apr 9, 2010 8:52 AM
As we reported the other day, Andy Ellenthal is leaving his post as CEO of national newspaper online ad alliance quadrantONE to take on the chief executive job at mantic ad specialist Peer39. He will take the place of Peer39 founder Amiad Solomon, who will become president of the New…
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Advertising, Industry Moves, Media & Publishing, Newspapers, andy ellenthal, peer39, quadrantone
Joseph Weisenthal
Nov 1, 2007 10:45 AM
Peer39, a NYC-based ad exchange, has raised an $8.2 million second round from Canaan Partners, with participation from JPMorgan, according to VentureBeat. It has now raised $11.2 million, including $3 million earlier this year. The company is trying to apply natural language/semantic web technology to advertising, in hopes of delivering…
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Advertising, canaan partners, jp morgan, peer39
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