Tameka Kee
Sep 21, 2009 7:05 PM
Big brands, for the most part, have moved away from the idea of pouring resources into custom social networks and online properties, choosing instead to use low-cost (and free) options like Facebook and Ning to grow their communities. But not Pepsi, which is launching We Inspire, an online property geared…
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Advertising, Media & Publishing, Parenting Content, Social Media, pepsi
Rafat Ali
Mar 16, 2008 11:26 PM
Surprised this didn’t come out before: Pepsi tied up with Amazon.com (NSDQ: AMZN) for SuperBowl earlier this year, to give away 1 billion free MP3 songs though Amazon’s digital music service…this was a blow to Apple (NSDQ: AAPL) iTunes, as it had previously done a similar promotion for 100 million…
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Entertainment, Music, Legal, Digital Rights Management, Companies, Amazon, pepsi, wal-mart
Rafat Ali
Jan 14, 2008 12:31 PM
An interesting story in NYT on Apple’s (NSDQ: AAPL) music service versus rest of the industry, and how the music labels have now pinned their hopes on Amazon.com (NSDQ: AMZN), enabling it by lifting DRM restrictions for the online music service the book retailer giant. Pepsi had previously announced it…
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Entertainment, Music, Companies, Amazon, Apple, iTunes, Countries, Europe, Russia, pepsi
David Kaplan
Nov 30, 2007 12:19 PM
If others can do a million, we can do a billion: Amazon (NSDQ: AMZN) is giving away 1 billion free MP3 songs, as part of a Pepsi promotion that’s set to kick off Feb. 3 during the Super Bowl, Billboard reports. A breakdown of the arrangement entails: —Pepsi is putting…
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Advertising, Entertainment, Music, Legal, Digital Rights Management, Companies, Amazon, pepsi, wal-mart
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