The Guardian
trending topics
Close Box

Our news

Yes, it’s true: We are joining GigaOM...


Performics

Google Sells Performics SEM Unit To Publicis

Aug 6, 2008 11:19 AM

After Google (NSDQ: GOOG) completed its acquisition of DoubleClick earlier this year, it announced plans to divest itself of Performics, the search marketing firm that came with the package. That Google wouldn’t want to be in the SEM game was pretty easy to comprehend. Today the company has announced that…

Keep Reading »

Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Search, Technologies / Formats, Companies, Google, Publicis, performics

Update: Google To Lay Off 300 From DoubleClick: Report; Selling Search Marketing Unit Of Performics

Apr 2, 2008 3:30 PM

Google (NSDQ: GOOG), which just finished its $3.4 billion acquisition of DoubleClick and has publicly said will do some layoffs, will dispense with about 300 U.S. employees, reports NYT. This is the first such layoffs by Google since it started…the cuts represent about a quarter of DoubleClick’s U.S. workforce of…

Keep Reading »

Posted In: Companies, Google, doubleclick, performics

Got a Tip?

All tips are anonymous

See Our Q4 2011 Earnings Snapshot »

The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Kindle (Paid) Kindle (Paid)
1. The Hunger Games
2. Catching Fire (The Second Book of…
3. Mockingjay (The Final Book of The…
4. Kill Shot (Mitch Rapp)
5. Not Comin' Home to You
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff