As expected, AOL (NYSE: TWX) is doing away with its Platform-A brand and will house all its ad functions under the banner of AOL Advertising… Read More »
AOL CEO’s First 100 Days: Our Coverage
By Alex Ferreyra
Jul. 20, 2009, 11:00pm
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Tim Armstrong is 100 days into his reign at AOL (NYSE: TWX), and is using that milestone to roll out his business plan to AOL employees arou… Read More »
Sixteen cities in 10 countries, from Baltimore to Bangalore, Denver to Dublin. Twenty-six Town Hall and All Hands meetings. Seventy-one prod… Read More »
Efforts to integrate the various companies of Platform-A (NYSE: TWX) over the past year haven’t gone far enough, AOL global ad chief Jeff Le… Read More »
Brendan Condon, head of overseas ops for AOL’s Platform-A (NYSE: TWX) advertising group, is leaving London after 13 months for a new role -… Read More »
Platform-A Reorg Phase Two: Exec Shuffles, Some Teams Disbanded; Coleman Memo
By David Kaplan
Mar. 26, 2009, 7:30pm
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About a week before Google’s Tim Armstrong takes over as head of AOL (NYSE: TWX), Platform-A President Greg Coleman has implemented the seco… Read More »
Platform-A, AOL’s recently unified collection of advertising businesses, has distanced itself from behavioural targeting rival Phorm, althou… Read More »
This is the week of reorgs… Platform-A’s recently installed president, Greg Coleman, has informed his troops of big changes in ad sales. A… Read More »
For the most part, in conversations I’ve had with executives at the AlwaysOn NYC media conference this week, incoming Platform-A president G… Read More »
Less than a year after she stepped in for Curt Viebranz as president of AOL’s Platform-A (NYSE: TWX), Lynda Clarizio is being replaced by fo… Read More »
This is a bit ironic. T-Mobile USA has turned to AOL (NYSE: AOL) to help sell the Google (NSDQ: GOOG) phone. AdAge.com reports that the carr… Read More »
AOL’s gargantuan Platform-A (NYSE: TWX) advertising outfit, which recently set up camp in the UK, today opens in France. Philippe Besnard, w… Read More »
More Must Reads
By Patrick Smith
Oct. 9, 2008, 1:11pm
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One week into its life as a fully-fledged, all-singing ad network, AOL’s (NYSE: TWX) (NYSE:TWX) Platform-A has secured a big-name client in… Read More »
To those who thought, with its appointment of Brendan Condon as London-based international head in June, that AOL’s (NYSE: TWX) many-headed… Read More »
While *Yahoo’s* Right Media and *Google’s* AdSense serve as the largest examples of online ad exchanges, AOL’s (NYSE: TWX) Platform-A wants… Read More »
By David Kaplan
Sep. 11, 2008, 3:49am
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Updated below: AOL’s Platform-A, plagued by slowing ad growth, might miss its revenue targets, Bloomberg reports Time Warner CFO John Martin… Read More »
By David Kaplan
Aug. 4, 2008, 6:10pm
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AOL’s Platform-A (NYSE: AOL) is promising to make it easier for publishers to manage their advertising space over several mobile ad networks… Read More »
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