Ingrid Lunden
Dec 13, 2011 12:00 AM
Mobile ads today make up less than one percent of all money spent on media advertising, and a poll just out from Harris Interactive, commissioned by Pontiflex, could go some way to explain why at least some mobile formats are not inspiring much confidence among those buying ads.
Keep Reading »
Posted In:
Advertising, Apps, Entertainment, Games, Mobile, Money, Companies, Apple, Google, Android, Microsoft, Windows Phone, Yahoo, Zynga, harris interactive, pontiflex
David Kaplan
Apr 14, 2009 11:01 PM
Lead-gen tech company Pontiflex has raised a $6.25 million second round funding. The round was led by RRE Ventures, with returning investors New Atlantic Ventures and Greenhill SAVP also participating. The company raised $2.5 million in its first round a year ago. Unlike most lead-gen firms, Pontiflex offers “marketing leads”…
Keep Reading »
Posted In:
Money, M&A & Venture Capital, Venture Capital, greenhill sav, new atlantic ventures, pontiflex, rre ventures
Joseph Weisenthal
May 1, 2008 1:39 PM
The lead-gen game is largely about arbitrage, so it’s no surprise to see more market makers springing up in this area. Pontiflex, a Brooklyn, NY-based lead gen marketplace serving the online advertising industry, has raised a $2.5 million first round New Atlantic Ventures and Greenhill SAVP. The company says the…
Keep Reading »
Posted In:
Advertising, Money, M&A & Venture Capital, Venture Capital, greenhill savp, new atlantic ventures, pontiflex
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: