Ingrid Lunden
Dec 13, 2011 12:00 AM
Mobile ads today make up less than one percent of all money spent on media advertising, and a poll just out from Harris Interactive, commissioned by Pontiflex, could go some way to explain why at least some mobile formats are not inspiring much confidence among those buying ads.
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Advertising, Apps, Entertainment, Games, Mobile, Money, Companies, Apple, Google, Android, Microsoft, Windows Phone, Yahoo, Zynga, harris interactive, pontiflex
David Kaplan
Apr 14, 2009 11:01 PM
Lead-gen tech company Pontiflex has raised a $6.25 million second round funding. The round was led by RRE Ventures, with returning investors New Atlantic Ventures and Greenhill SAVP also participating. The company raised $2.5 million in its first round a year ago. Unlike most lead-gen firms, Pontiflex offers “marketing leads”…
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Money, M&A & Venture Capital, Venture Capital, greenhill sav, new atlantic ventures, pontiflex, rre ventures
Joseph Weisenthal
May 1, 2008 1:39 PM
The lead-gen game is largely about arbitrage, so it’s no surprise to see more market makers springing up in this area. Pontiflex, a Brooklyn, NY-based lead gen marketplace serving the online advertising industry, has raised a $2.5 million first round New Atlantic Ventures and Greenhill SAVP. The company says the…
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Advertising, Money, M&A & Venture Capital, Venture Capital, greenhill savp, new atlantic ventures, pontiflex
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