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		<title>The strange tale of Bebo CEO Adam Levin&#8217;s secret German play</title>
		<link>http://gigaom.com/2012/10/12/the-strange-tale-of-bebo-ceo-adam-levins-secret-german-play/</link>
		<comments>http://gigaom.com/2012/10/12/the-strange-tale-of-bebo-ceo-adam-levins-secret-german-play/#comments</comments>
		<pubDate>Fri, 12 Oct 2012 16:28:51 +0000</pubDate>
		<dc:creator>David Meyer</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adam levin]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[germany]]></category>
		<category><![CDATA[Poolworks]]></category>
		<category><![CDATA[Stefanie Waehlert]]></category>
		<category><![CDATA[studivz]]></category>
		<category><![CDATA[VZ Networks]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=572603</guid>
		<description><![CDATA[It can finally be confirmed that Levin is in charge of Poolworks, formerly VZ Networks, the company behind German Facebook clone StudiVZ. But why was the new owner's identity such a secret?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=219095&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>It&#8217;s official, sort of: the company behind what people used to call the &#8216;German Facebook&#8217; is indeed now under the control of <a href="http://paidcontent.org/2012/04/24/beboownersued/">Bebo CEO Adam Levin</a>.</p>
<p>Why has the chief of Criterion Capital Partners bought Poolworks, as the firm is known these days? Good question. And the whole story of why it&#8217;s taken this long to confirm the identity of the new owner is just plain weird.</p>
<p><b>Let&#8217;s take a deep breath…</b></p>
<p>Back in June, VZ Networks – the ailing proprietor of Facebook clone StudiVZ and other networks aimed at various demographics – <a href="http://gigaom.com/europe/studivzs-answer-to-facebook-change-names-go-niche/">rebranded as Poolworks</a> and announced it would be focusing on its school-age system SchülerVZ, also rebranded as IDPool. (That <a href="http://www.idpool.de/">new site</a> is still only a &#8216;coming-soon&#8217; affair.)</p>
<p><a href="http://gigaom.com/europe/the-strange-tale-of-bebo-ceo-adam-levins-secret-german-play/adam-levin/" rel="attachment wp-att-572614"><img src="http://gigaom2.files.wordpress.com/2012/10/adam-levin.jpg?w=708" alt="" title="Bebo CEO Adam Levin"    class="alignleft size-full wp-image-572614" /></a>Then, in September, Poolworks owner Holtzbrinck Ventures surprised everyone by <a href="http://www.prnewswire.com/news-releases/media-investment-group-buys-poolworks-ltd-former-vznet-netzwerke-ltd-from-holtzbrinck-digital-169316916.html">selling the company to the &#8216;international investment organization&#8217; Vert Capital</a>. You know, Vert? No, me neither. Anyway, Poolworks CEO Stefanie Waehlert was out and almost everything went to Vert, with Holtzbrinck retaining the option of &#8216;using&#8217; SchülerVZ/IDPool.</p>
<p>Bebo was <a href="http://translate.google.de/translate?sl=auto&amp;tl=en&amp;js=n&amp;prev=_t&amp;hl=en&amp;ie=UTF-8&amp;layout=2&amp;eotf=1&amp;u=http%3A%2F%2Fwww.presseportal.de%2Fpm%2F6755%2F2323565%2Fdas-soziale-netzwerk-bebo-com-plant-einstieg-in-deutschen-markt-erster-schritt-ist-der-kauf-der-vz&amp;act=url">rumored to be behind Vert</a>, but no-one would confirm it. Meanwhile, nailing down an online presence for Vert &#8211; or indeed any references to the company &#8211; proved to be very tricky. Then <a href="http://translate.googleusercontent.com/translate_c?act=url&amp;depth=1&amp;hl=en&amp;ie=UTF8&amp;prev=_t&amp;rurl=translate.google.de&amp;sl=auto&amp;tl=en&amp;twu=1&amp;u=http://www.spiegel.de/spiegel/vorab/hinter-dem-us-investor-bei-studivz-steckt-bebo-chefadam-levin-a-856034.html&amp;usg=ALkJrhjZgRxRGvi-6VlJQ-ndet-AAGJyvQ"><i>Der Spiegel</i></a> reported that Levin was the mystery buyer, saying he had kept his identity secret because of an ongoing lawsuit against Bebo by Walker Digital over in the U.S.</p>
<p>That would be the same <a href="http://www.walkerdigitaldefense.com/complaintpdfs/Walker%20Digital%20Anonymous%20Communications.pdf">lawsuit (PDF)</a> in which <a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect2=PTO1&amp;Sect2=HITOFF&amp;p=1&amp;u=/netahtml/PTO/search-bool.html&amp;r=1&amp;f=G&amp;l=50&amp;d=PALL&amp;RefSrch=yes&amp;Query=PN/5884270">two</a> <a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect2=PTO1&amp;Sect2=HITOFF&amp;p=1&amp;u=/netahtml/PTO/search-bool.html&amp;r=1&amp;f=G&amp;l=50&amp;d=PALL&amp;RefSrch=yes&amp;Query=PN/5884272">patents</a>, supposedly covering functionality such as privacy settings, were asserted against co-defendants Facebook, Google, LinkedIn and MySpace. If this really was a factor, Levin presumably thought Walker Digital would try pulling his new property into the suit if it found out he&#8217;d bought it.</p>
<p><a href="http://gigaom.com/europe/the-strange-tale-of-bebo-ceo-adam-levins-secret-german-play/poolworks-representatives/" rel="attachment wp-att-572608"><img src="http://gigaom2.files.wordpress.com/2012/10/poolworks-representatives.jpg?w=300&#038;h=169" alt="" title="Poolworks representatives" width="300" height="169"  class="alignright size-medium wp-image-572608" /></a>All of which brings us to today. Walker Digital must have ended its suit, or be about to, because Levin has finally gone public, in a way. As the eagle-eyed folks over at <a href="http://translate.google.de/translate?sl=auto&amp;tl=en&amp;js=n&amp;prev=_t&amp;hl=en&amp;ie=UTF-8&amp;layout=2&amp;eotf=1&amp;u=http%3A%2F%2Fwww.deutsche-startups.de%2F2012%2F10%2F12%2Foffiziell-bebo-studivz%2F&amp;act=url">Deutsche Startups</a> have spotted, the Poolworks properties <a href="http://www.meinvz.net/l/impressum">now list</a> as their authorized representatives Adam Levin, Joseph Nejman and Mike Pope.</p>
<p>At least two of these guys are Criterion Capital men – Levin&#8217;s the MD and Pope&#8217;s the CFO. So what the heck is going on?</p>
<blockquote id="quote-vert-capital-is-its-"><p>&#8220;Vert Capital is its own entity and Criterion is a separate entity,&#8221; the spokesman who handled the original announcement of the Poolworks takeover told me on Friday. &#8220;People were saying Bebo bought this, but Bebo did not purchase VZ Networks. There&#8217;s overlap in terms of personnel, but there are two different capital structures, two different sets of investors.&#8221;</p>
<p>&#8220;Now, will they look at any kind of synergies based on the fact that Adam owns stakes in both? Perhaps, but at the time it was very much overblown.&#8221;</p></blockquote>
<p>So, does Vert Capital have any <i>other</i> activities, apart from running Poolworks/VZ Networks? &#8220;A few&#8221;, apparently, and we should look out for announcements of those &#8220;shortly&#8221;.</p>
<p>I have a feeling we&#8217;ve not heard the last of this tale. Here are my outstanding questions:</p>
<ul>
<li>Was the patent suit really the reason for all this secrecy?</li>
<li>Are the Poolworks properties going to be merged with Bebo?</li>
<li>And last but not least, what on earth is <i>happening</i> with Bebo anyway? Seriously, the last thing coming out of Bebo that I can find is a post thanking fans for generating 100,000 likes on, um, <a href="https://www.facebook.com/Bebo/posts/10151022411846237">the site&#8217;s Facebook page</a>.</li>
</ul>
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			<media:title type="html">Adam Levin, CEO, Bebo, brighter</media:title>
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