Looks like new CEO Scott Thompson is wasting little time starting to get Yahoo’s house in order: just a few weeks into the new CEO’s tenure,… Read More »
ITN Unifying Ad Sales For Multi-Platform Video Syndication
By Ingrid Lunden
Jan. 19, 2012, 4:15pm
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UK TV video news producer ITN is unifying its online ad sales platform as it expands into a burgeoning number of online destinations. Read More »
Study: Search-Ad Clicks On Mobile Devices Are Growing Faster Than On PCs
By Ingrid Lunden
Jan. 11, 2012, 9:00pm
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In the world of search advertising, mobile phones and tablets continue to outpace performance of search ads on PCs, although they still repr… Read More »
Report: Yahoo To Name PayPal Head As CEO. Sign Of A More Commercial Push?
By Ingrid Lunden
Jan. 4, 2012, 5:49pm
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Yahoo (NSDQ: YHOO) faced a pretty big whack of upheavals in 2011 — not least of which was the none-too-quiet departure of their outspoken f… Read More »
I'll Drink To That: Tequila Mobile Picks Up $1.7 Million, 6 Million Gamers
By Ingrid Lunden
Jan. 3, 2012, 8:03pm
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More money for European tech startups: Wroclaw, Poland based mobile games publisher Tequila Mobile has announced a $1.7 round of funding, as… Read More »
In Russia, DST's Mail.ru And Yandex Ramp Up Mobile Presence
By Ingrid Lunden
Dec. 6, 2011, 6:24pm
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Following on from its acquisition of mobile software developer SPB at the end of November, Yandex is making one more move to increase its ub… Read More »
AOL, Microsoft And Yahoo Are Officially Ad Sales Allies
By David Kaplan
Nov. 9, 2011, 4:10am
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The portal trio alliance between AOL (NYSE: AOL), Yahoo (NSDQ: YHOO) and Microsoft (NSDQ: MSFT) that was being explored in September is now… Read More »
Macquarie: Fall TV Promotions Lift Homepage Ads
By David Kaplan
Oct. 7, 2011, 8:06pm
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The three major portals and YouTube (NSDQ: GOOG) sold more of the lucrative custom homepage ads in the second half of Q3, according to the l… Read More »
The continuing migration of audiences and ad dollars to digital has helped serve as a balm against growing economic fears that have resulted… Read More »
With Pressure On Display Sales, AOL Slips E-Commerce Into Devil Ads
By David Kaplan
Sep. 21, 2011, 9:01am
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A year after AOL (NYSE: AOL) first began promoting its “premium” Project Devil ads to much hype and fanfare, the company has succeeded in si… Read More »
Given the way Facebook and Google (NSDQ: GOOG) have been taking an ever larger share of display ad spending, it looks as if AOL (NYSE: AOL),… Read More »
AOL (NYSE: AOL) may be having a tough time attracting marketers to its vaunted Project Devil ads, which promise a larger canvas and greater… Read More »
More Must Reads
Barring some explosive revelation, Carol Bartz is out as CEO of Yahoo (NSDQ: YHOO) because she couldn’t show any way up. During the Q2 earni… Read More »
By David Kaplan
Jul. 8, 2011, 9:10pm
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Although display advertising growth is as strong as ever, efforts to draw more advertisers to lucrative homepage ads fell flat in Q2 compare… Read More »
By David Kaplan
May. 23, 2011, 7:30pm
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Yahoo (NSDQ: YHOO) started rolling out homepage takeover ads this past weekend for Disney’s Pirates of the Caribbean: On Stranger Tides as t… Read More »
Our look at some of the stories in mobile today: Nokia (NYSE: NOK) launches an SDK for one of its other operating system projects, Qt; Googl… Read More »
By David Kaplan
Mar. 21, 2011, 5:04pm
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» In AT&T (NYSE: T) & T-Mobile Merger, Everybody Loses (GigaOm) [And check out more of paidContent's coverage here and here] … Read More »
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