A Fox news story about the Newtown tragedy came with an ad for a bloody t-shirt while Facebook showed an ad for a shooting game. In the past, editors could have screened these ads — this is less possible online where fewer humans are involved in the ad-buying process. Read more »
Web publishers can buy tools that let them identify and segment their readers, and then combine that information with other customer data to offer fine-grained audience options to advertisers. As the ad market gets more demanding, the tools may become essential for some – but not all. Read more »
To address the fragmentation exploding across the digital advertising market, Luma Partners founder and CEO Terence Kawaja floated the possibility of an operating system for digital ad companies to use as a common building block for their products, just how mobile apps use iOS and Android. Read more at GigaOM »
