In a surprise move, The Weather Channel Companies is swapping out CEOs. David Kenny is replacing Mike Kelly as CEO effective immediately; th… Read More »
Highlights Of 2011: The Year In Advertising, By The Numbers
By Ingrid Lunden
Dec. 22, 2011, 5:00pm
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This is the fourth in a series of posts over this week that looks at the most significant developments of this year in the sectors that we c… Read More »
– JumpTime: Elizabeth Osder joins as SVP of strategy and business development. Reporting to co-founder and CEO Michele DiLorenzo, Osder wil… Read More »
Like most major ad agencies, Publicis Groupe digital shop Razorfish became very bullish on ad exchanges this past year, increasing the amoun… Read More »
A Tale Of Two Strategies: Home And Away With Orange And Vodafone
By Ingrid Lunden
Nov. 9, 2011, 1:00pm
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Vodafone (NYSE: VOD) and Orange have long been rivals in mobile phone markets in Europe, but as growth slows down in the region, the two are… Read More »
Google Expands DoubleClick Inventory From Mobile Web To Apps
By David Kaplan
Nov. 8, 2011, 3:11am
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Now that Google (NSDQ: GOOG) has been making strong inroads into consolidating its hold on the PC-based display marketplace through its Doub… Read More »
One of the advantages that offline media like magazines, out-of-home TV have over online is this: budgets tend to move slowly. With most ad… Read More »
Comcast Divides $1 Billion Media Account Between WPP And Publicis
By David Kaplan
Jul. 22, 2011, 2:34am
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In a move designed to streamline and simplify its media buying processes since its merger with NBC Universal (NSDQ: CMCSA), Comcast has spli… Read More »
The Morning Lowdown 07-18-11
By David Kaplan
Jul. 18, 2011, 5:04pm
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» Ex-News Corp Exec Rebekah Brooks Arrested By Appointment (paidContent) » WSJ To News Corp (NSDQ: NWS). Critics: STF… Read More »
Publicis Groupe Offering To Buy Social Media Marketer Big Fuel
By David Kaplan
Jul. 14, 2011, 3:13am
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The trend of agencies look to build up their social media capabilities with specialized marketing services acquisitions has accelerated in r… Read More »
Jordan, Edmiston: M&A Activity In Ad Market Will Surge Through End Of ’11
By David Kaplan
Jun. 30, 2011, 8:17pm
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The deals just kept coming in the first half of the year and thanks to increasing competition in the advertising agency and digital marketin… Read More »
AOL Goes To Cannes — And Brings An ‘Agency-Only’ App With It
By David Kaplan
Jun. 17, 2011, 8:15pm
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A day after AOL (NYSE: AOL) held a gala presentation for analysts in New York’s Soho, execs are now descending on France for the week-long C… Read More »
More Must Reads
To Digitas, Razorfish, VivaKi and Publicis Modem, add Rosetta. Publicis, one of the big four global advertising groups, is buying the Prince… Read More »
By David Kaplan
Apr. 11, 2011, 4:01am
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The recent series of catastrophe’s that befell Japan in the past few weeks along with the economic uncertainty raised by the uprisings in th… Read More »
By David Kaplan
Apr. 1, 2011, 5:05pm
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» At Publicis, a big bet on digital seems to be paying off. (NYT) » Twentieth Century Fox and Netflix (NSDQ: NFLX) st… Read More »
By David Kaplan
Mar. 31, 2011, 5:17pm
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» How is The Daily doing so far? 500,000 downloads, (perhaps) 75,000 regular users (not all of them paying subs, however). (Mixed… Read More »
All the main ad companies regard digital and emerging markets as their two big growth pillars. But, as slides in Razorfish owner Publicis’ 2… Read More »
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