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Pure Digital

Cisco Buys Flip Maker Pure Digital For $590 Million; Big Bet On Consumer Electronics

Mar 19, 2009 9:23 AM

Cisco (NSDQ: CSCO) is making an even bigger bet on consumer electronics in a direct way than it has ever done before: it is buying Pure Digital, the maker of the popular Flip video cameras, for about $590 million in an all-stock deal. In addition to the price, Cisco will…

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Posted In: Gadgets, Money, M&A & Venture Capital, Mergers & Acquisitions, cisco, flip, pure digital

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