As Quantcast has rapidly built up its U.S. operations with a string of major media partnerships with companies like MTV Networks (NYSE: VIA), the audience analytics firm is now trying to turning its attention to growing its European business. The San Francisco-based Quantcast, which also has an office in New…

With online ad spending slowly coming back from last year’s weakness, MTV Networks (NYSE: VIA) hopes to see a further boost in revenues by adding deeper ad targeting across its vast 200 websites. The Viacom unit has been testing a variety of audience monitors for most of the past year…

Launching cross-platform ad campaigns has become almost a no-brainer. But pinpointing when and where consumers are being exposed to specific ads—not to mention gauging the effectiveness of each platform—is still a relatively complex and ambiguous process. *TiVo* has partnered with Quantcast to help make that easier for advertisers (and to…

Online audience measurement firm Quantcast has hired Todd Teresi as its chief revenue officer. Teresi, who is leaving Yahoo (NSDQ: YHOO) this month, had taken on handling the Publisher Channel last year and helped manage off-network partnerships like WebMD (NSDQ: WBMD), Turner & Cars.com. He was at Yahoo for over…

Quantcast, the San Francisco-based online traffic measurement firm, has received a big $20 million second round funding. The round was led by Founders Fund (Peter Thiel’s fund) and Polaris Venture Partners. The company’s technology combines directly measured traffic statistics with multiple panel data sources, it says. It competes with the…