Dec 20, 2007 11:03 PM
AOL (NYSE: TWX) quickly followed the closing of its estimated $340 million acquisition of contextual ad company Quigo with a number of personnel changes: First, CEO Mike Yavonditte will step down from his post to serve as an adviser to Curt Viebranz, president of AOL’s Platform A, which houses all…
Posted In: Advertising, Marketing, Companies, AOL, Playboy, Time Warner, michael fisher, mike yavonditte, quigo
Nov 7, 2007 7:02 AM
As has been reported previously, AOL, part of Time Warner, has bought New York/Israel-based ad targeting provider Quigo, for an undisclosed sum, though previous reports have pegged it at around $300 million. Reuters (NSDQ: RTRSY) reported earlier today that the price was around $340 million. Quigo’s two main ad serving…
Posted In: Advertising, Companies, AOL, Playboy, Time Warner, quigo
Nov 3, 2007 3:19 PM
AOL (NYSE: TWX) is in the process of acquiring New York/Israel-based ad targeting provider Quigo for $300 million, according to Haaretz, an Israeli daily newspaper. The rumors were first reported last week by AllThingsD here. The purchase is designed to help the Time Warner unit better compete against the stepped…
Posted In: Advertising, Companies, AOL, Playboy, Time Warner, quigo
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