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	<title>paidContent &#187; ran harnevo</title>
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	<description>The economics of digital content</description>
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		<title>paidContent &#187; ran harnevo</title>
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		<title>Video: How to make digital content blow up</title>
		<link>http://paidcontent.org/2012/11/19/video-how-to-make-digital-content-blow-up/</link>
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		<pubDate>Mon, 19 Nov 2012 09:49:01 +0000</pubDate>
		<dc:creator>Robert Andrews</dc:creator>
				<category><![CDATA[jonah peretti]]></category>
		<category><![CDATA[monaco media forum]]></category>
		<category><![CDATA[ran harnevo]]></category>
		<category><![CDATA[scott button]]></category>

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		<description><![CDATA[Online publishers are benefitting by using technology to identify what readers really want to read and share. Watch BuzzFeed, AOL and Unruly Media executives discuss their viral media strategies.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=paidcontent.org&#038;blog=33319749&#038;post=220851&#038;subd=gigaompaidcontent&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Social sharing is one of greatest gifts that could have fallen in to the lap of content producers.</p>
<p>But how do you make content that can be amplified <em>ad infinitum</em>? What happens when media start writing stories for robots? And can BuzzFeed bridge the gap between social-centric content and long-form political analysis?</p>
<p>On Friday, I hosted a <a href="http://www.monacomediaforum.org/program.html">panel at the Monaco Media Forum</a> on the topic of content virality. Here is the video of the discussion with BuzzFeed CEO Jonah Peretti, Unruly Media CEO Scott Button and AOL video SVP Ran Harnevo…</p>
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<p>Bonus video: also at the forum, <a href="http://www.beet.tv/2012/11/bbcandrews.html">Beet.TV&#8217;s Andy Plesser interviewed me</a> about the recent controversy surrounding the BBC over its reporting of sexual abuse&#8230;</p>
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