David Kaplan
Mar 3, 2011 7:20 PM
Years of avoiding the ad targeting as a consumer issue by the online marketing industry has led to the current climate of hyperbolic fear and the threat of tighter regulation, said returning Interactive Advertising Bureau CEO Randall Rothenberg in a panel session at the paidContent 2011 conference. Of course, wading…
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Advertising, Legal, Regulatory, FTC, Events, ContentNext Events, paidContent 2011, ernie sander, josh mcfarland, mike walrath, randall rothenberg, vivek shah
Staci D. Kramer
Feb 22, 2011 12:40 PM
Despite a concerted effort by Time Warner (NYSE: TWX), Randall Rothenberg is leaving his new job as chief digital officer to return to his job heading the Interactive Advertising Bureau, paidContent has learned. Rothenberg was hired away from IAB by Jack Griffin, who was ousted by Time Warner CEO Jeff…
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Features, Exclusive, iab, jack griffin, randall rothenberg
Staci D. Kramer
Feb 9, 2011 3:06 PM
The iPad may be the biggest tablet game in town but it’s not the only one and *Time* Inc.‘s digital publishing strategy reflects it. The new Hewlett Packard (NYSE: HPQ) WebOS TouchPad tablet will launch with Time, Fortune, People and Sports Illustrated, the Time Warner (NYSE: TWX) publishing unit’s top…
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Gadgets, Media & Publishing, Magazines, Online News, Companies, Apple, iPad, Palm, Time Warner, Time Inc., randall rothenberg
David Kaplan
Dec 13, 2010 11:17 AM
This is probably the biggest change during Time Inc. (NYSE: TWX) CEO Jack Griffin’s three-month tenure: Randall Rothenberg, the president and CEO of the Interactive Advertising Bureau, has been named EVP, Chief Digital Officer of Time Inc., a new position at the company. The IAB says that a search for…
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Advertising, Industry Moves, Companies, Time Warner, Time Inc., randall rothenberg
David Kaplan
Jan 28, 2010 3:28 PM
While the excitement and inevitable let-down over the unveiling of Apple’s iPad is running its course, it’s time for the next stage in the process: fear and worry. In a blog post, Interactive Bureau of Advertising head Randall Rothenberg is sounding the alarm that Apple’s tablet device represents the increasing…
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Advertising, Marketing, Media & Publishing, Social Media, Companies, Apple, iPad, iab, randall rothenberg
David Kaplan
Nov 4, 2008 10:19 PM
The presidential election has been good for web traffic for sites like Huffington Post and Politico. Even pubs that take a once-removed look at the political race, like BusinessWeek, have benefited from the long, drawn out contest. Politics was the talk of the day at the opening of the Ad:Tech…
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Advertising, Marketing, Media & Publishing, Magazines, Bing, betsy morgan, john byrne, randall rothenberg, rob norman
David Kaplan
Nov 4, 2008 11:03 AM
It’s mid-morning at the Ad:Tech conference in Manhattan and it seems that the presidential election has distracted attendees from the usual business. “How are we supposed to concentrate on the conference?” said one speaker getting ready for a panel appearance. But in the main ballroom, Randall Rothenberg, president and CEO…
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Advertising, Marketing, Companies, CBS, CBS Interactive, Bing, dave morris, randall rothenberg, rob master, rob norman, tina sharkey
David Kaplan
Sep 23, 2008 8:58 AM
After a quick introduction for their Q&A session at the Interactive Advertising Bureau’s Mixx conference, IAB head Randall Rothenberg asked *CBS* CEO Leslie Moonves something he’s been asked a lot lately: Why spend $1.8 billion on *CNET*? —From old media to new instantly: Moonves: We are a content company. Some…
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Advertising, Entertainment, Marketing, Media & Publishing, TV, Companies, CBS, les moonves, randall rothenberg
David Kaplan
Nov 7, 2007 9:31 AM
The tone of last week’s Federal Trade Commission hearings suggest that regulation is coming, warned Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, as he opened up day two of the Ad:Tech conference in New York City: “The state of the industry is excellent, yet it’s also at…
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Advertising, Legal, Regulatory, FTC, Marketing, Social Media, Technologies / Formats, Broadband, Companies, Google, YouTube, News Corp., Fox, Fox Interactive Media, iab, randall rothenberg
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