Mar 14, 2008 7:05 AM
Microsoft (NSDQ: MSFT) has bought San Francisco-based ad a company Rapt. Terms were not disclosed. The company, which provides ad inventory management systems, will be integrated with the Atlas Publisher Suite, under Microsoft’s Advertiser and Publisher Solutions Group. Atlas became part of Microsoft when it bought aQuantive for $6 billion…
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, rapt
Feb 8, 2008 2:37 PM
Calling the current digital ad buying process “opaque and inefficient,” Publicis Groupe Media says its partnership with marketing tech company Rapt Information Services will lead to a greater degree of clarity. The two are collaborating on a system that combines data from historic and forecast revenue. Publicis and Rapt will…
Posted In: Advertising, publicis, rapt
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