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Razorfish

Razorfish Bidding Saga Over: Publicis Buys It For $530 Million; 5-Year Bing Ad Deal Included

Aug 9, 2009 9:58 AM

Update: It was announced officially seconds ago. Details below. So as I first tweeted late last night, the Razorfish bidding war is over, and the winner is, as expected, Publicis. The price, around $600 million$530 million, and even though this isn’t the highest bid parent Microsoft (NSDQ: MSFT) got, it…

details of the deal, notes from conference call »

Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, Publicis, razorfish

Razorfish Ad Report: Verticals Slide A Bit, As Portals Decline; Social Nets ‘Flatten Out’

Mar 8, 2009 11:01 PM

It was only two years ago that Razorfish’s Digital Outlook Report declared that portals were back from the dead. But as the last two years have shown, the resurrection was very short-lived. Razorfish’s latest annual report based on its clients’ spending habits indicate that growth in vertical placements’ share of…

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Posted In: Advertising, Research & Metrics, Research, razorfish

Interview: Razorfish’s Jeff Lanctot: Looking To Lessons In The Last Downturn; We’re Still Shopping

Feb 5, 2009 8:00 AM

Last year, when observers were generally referring to an ad industry “depression,” the thinking was that even as online ad growth slowed, digital shops would weather their storm relatively comfortably. But after the global economy collapsed last fall, the thinking at a number of young agencies quickly changed and fear…

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Posted In: Advertising, Marketing, Companies, Microsoft, jeff lanctot, razorfish

Condé Nast Suspends New Website Launches Indefinitely; Another Blow To Razorfish?

Dec 4, 2008 4:50 PM

Condé Nast’s plans to build out new websites for mags such as Details have been suspended for an indefinite period, according to AgencySpy, which cited an unidentified source. A high level source at the company tells me that aside from Details, Conde Nast had been planning on creating several independent…

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Posted In: Advertising, Marketing, Media & Publishing, Magazines, Companies, Conde Nast, razorfish

Razorfish CEO Kokich: Microsoft’s Not Selling Us—But Ask Me Again In Two Years

Nov 7, 2008 5:58 PM

Clark Kokich, the CEO of Microsoft (NSDQ: MSFT) online ad agency Razorfish, is downplaying rumors that its parent Microsoft is shopping it around. He tells Techflash pointedly that Microsoft has no plans to sell the company, which became part of the Redmond company when it paid $6 billion for Razorfish…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, clark kokich, razorfish

Razorfish’s Lanctot: Flexibility’s A Double-Edged Sword For Online; Don’t Count Out Display

Oct 22, 2008 11:54 PM

As it has for pretty much every industry, this has been a dizzying few weeks for online advertising. Turmoil stemming from the global banking crisis and the volatility in the financial markets has only made the year-long ad recession appear even darker than first anticipated. To get a sense of…

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Posted In: Advertising, Companies, Microsoft, jeff lanctot, razorfish

Microsoft Considers Unloading aQuantive’s Avenue A/Razorfish To WPP; Possible Price: $800M—Report

Aug 24, 2008 5:43 PM

Microsoft’s talks with WPP Group seem to be taking a more serious turn on the subject of the software giant selling off digital ad shop, Avenue A/Razorfish, AdAge reports. Microsoft (NSDQ: MSFT) acquired Avenue A/Razorfish when it bought parent aQuantive last August for about $6 billion. That purchase also included…

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Posted In: Advertising, Money, M&A & Venture Capital, Mergers & Acquisitions, Companies, Microsoft, aquantive, razorfish, wpp

Publishers To Have Tough Time On Online Ad Revs With Increasing Fragmentation: AvenueA

Feb 24, 2008 7:49 PM

Avenue A/Razorfish, the online ad agency which is part of aQuantive, which is now part of Microsoft (NSDQ: MSFT), has come out with its annual report on the state of the digital advertising, and bursts the bubble, sort of, on mobile advertising, social media and Web video, and calling them…

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Posted In: Advertising, Research & Metrics, Research, Companies, Microsoft, razorfish

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