U.S. Mobile Ad Spend To Pass $1 Billion For The First Time
Mobile advertising is still a small and young business when you compare it to how much money goes into digital — let alone offline — adver… Read more »
Even iPad 1 Will Beat Android Tablets Until Prices Fall To Kindle Levels
New research underscores how Android tablet makers are struggling to replicate their smartphone success – but suggests Amazon (NSDQ: AMZN) c… Read more »
Zenith: Global Ad Spend Shrinks A Bit More — Except For Online
photo: Flickr
Global ad spending will grow 3.6 percent this year, says ZenithOptimedia, offering its second downward revision this year from 4.1 percent i… Read more »
The Rising iPhone Tide Will Lift Some Carrier Boats More Than Others
photo: Perras1d, Flickr
Only one day left to iPhone news nirvana, and a lot of leaks are coming through about who will get to sell the device — and what, exactly,… Read more »
Angry Birds Aside, Think Globally, Act Locally When It Comes To Mobile Apps
photo: Barnes & Noble
There’s no question that apps have become a global phenomenon in the mobile world — and who doesn’t want to catapult a cute red bird onto s… Read more »
Game Over For RIM’s PlayBook? No Way, Says RIM
Even without the added pressure of a very inexpensive Kindle Fire tablet from Amazon (NSDQ: AMZN), the tablet market is bound to see some mo… Read more »
More Detail (Or Guesswork) On Microsoft’s Patent Payout: $444 Million/Year
Microsoft (NSDQ: MSFT) and the device makers that have entered into patent licensing agreements with it over the Android platform have so fa… Read more »
For Brand Advertising, Data Still Trumps Creative
photo: Donttreadonme.tv
The latest figures for online ad spending looked pretty good for the first half of the year, but as the Interactive Advertising Bureau’s rep… Read more »
IAB: Online Ad Dollars Keep Rising, But Interest In Brand Spend Is Murky
photo: Flickr / Dave Chen
Despite growing fears about the economy and the impact on ad spending in general during the past several months, online ad dollars jumped 23… Read more »
Apple Has Fanboys But This Is Crazy: 41 Percent Of Users To Buy iPhone 5?
photo: Wingsofahero, Flicker
Has iPhone hype gone into the stratosphere or is this just a ploy to get a company’s name into the press? A new survey claims to have found… Read more »
Which Publishers Get Highest ‘Satisfaction Ratings From Marketers, Agencies
The continuing migration of audiences and ad dollars to digital has helped serve as a balm against growing economic fears that have resulted… Read more »
Pew: Mobile Is Only A “Secondary” Channel For Local News; Apps Very Niche
Pew, in its latest, ongoing research into news consumption and news creation, took a pit stop in the world of mobile today, and found that w… Read more »
With An Eye To Innovate, Nokia Names Henry Tirri CTO In Silicon Valley
Nokia (NYSE: NOK) has seen a fair few management changes in the last year; but this one you could see coming from a mile away: Richard Green… Read more »
Cooking The Data Is The New Cooking The Books
photo: Corbis / Monty Rakusen
At this week’s Strata Conference in New York, there’s a lot of discussion about data transparency. As masses of easily available, quickly an… Read more »
Tablet Shipments Exceeding Forecasts; Still Apple’s Game To Lose
photo: Getty Images / Mario Tama
It’s debatable whether and when tablets will become as mainstream as mobile phones or PCs, but in their own right, their sales trajectory ap… Read more »
Mobile Lowdown 9-21-11: Apple October 4; Google; HTC; Tablet Forecasts
photo: Getty Images / David Paul Morris
A look at some of the big stories in mobile today:
» Apple looks like it has a date for its much-anticipated new product announce… Read more »
eMarketer: Facebook’s Revenues To More Than Double This Year
Facebook’s global revenues will hit $4.27 billion in 2011, up from $2 billion in 2010, according to the latest eMarketer estimates. Most of… Read more »
What Does Netflix’s One Million Drop In Subscribers Tell Us?
photo: Corbis / Bryan Snyder
So it looks like the honeymoon period with Netflix (NSDQ: NFLX) may be over. Today’s news that it has lost one million customers after a pri… Read more »
@ pcAds: Social Media Is Growing, Becoming More Helpful
People are getting more social and more altruistic. That’s the simple part of the takeaway from Nielsen SVP of consumer insights and analyti… Read more »
@ pcAds: Mobile Ad Spend Is Exploding But It’s Not The Silver Bullet
Kicking off the full day ahead of paidContent Advertising, Geoff Ramsey, eMarketer’s CEO, talked about the rapid growth in mobile and the op… Read more »
Newspapers Are Messing Up Their Mobile Strategies, Researchers Say
Regional newspaper publishers are blithely shovelling their expensive content to mobile channels with no hint of a business model, according… Read more »
Symbian Lost As Many Users As Android Gained In Europe, Says ComScore
photo: Cape Town, Western Cape Province, South Africa
Interesting stats out today from comScore (NSDQ: SCOR) that underscore just how clear the threat is to Nokia (NYSE: NOK) from Android: the r… Read more »
Changes Ahead For Millennial Media? Tech Veteran Isaac Babbs Starts As SVP
Millennial Media is one of the larger independent mobile ad companies around, and now there are signs that it could be looking to take its b… Read more »
Kantar: Ad Spending Still Growing, But Recovery Is In Jeopardy
While most large ad budgets have been locked in for the next few months, unless there is a miraculous and quick economic turnaround, the ad… Read more »
The Morning Lowdown 09-12-11
photo: Corbis / Patricia Curi
» BostonGlobe.Com Launches Today; Shifts To Paying Subscribers Only Oct. 1 (paidContent)
» Righthaven: We Might Have… Read more »
It’s Time To Stop Using Downloads As The Key Metric For Apps Success
The mobile apps industry is suffering from download-milestone overkill. Developers and publishers boast about how many times their apps have… Read more »
IDC: Q2 Is The First Time Smartphones Outstripped Feature Phone Shipments
Looks like another tipping point in mobile progress was reached in Q2 this year: IDC says that shipments of smartphones outstripped those of… Read more »
Mobile Lowdown 9-8-11: Apple/Samsung Japan; Microsoft Tablet; Mobile Stats
photo: AP Images
A look at some of the big stories in mobile today:
Apple (NSDQ: AAPL) meets with Samsung in court in Japan and requests an injunction on Sm… Read more »
Tablets Have Displaced Mobile And Web As Paid Content’s Great Hope
What’s the number-one priority for UK publishers in the next 12 months? Tablets, according to their Association of Online Publishers’ (AOP)… Read more »
Macquarie: AOL’s Homepage Ad Pace Appears ‘Sluggish,’ As YouTube Surges
photo: Flickr / West McGowan
AOL (NYSE: AOL) may be having a tough time attracting marketers to its vaunted Project Devil ads, which promise a larger canvas and greater… Read more »
Barclays: Expect A Pullback In Branded Ad Spending
There are two general rules when it comes to advertising spending these days: when times are tough, marketers tend to take money from brand… Read more »
Report: Apple To Top Smartphone Shipments In 2011; Nokia’s Ship Has Sailed
photo: Inju
Apple (NSDQ: AAPL) may still be too niche a player to be at the very top of the wider mobile handset rankings, but when it comes to smartpho… Read more »
NAA: Newspapers Have Had 20 Quarters Of Consecutive Ad Rev Declines
photo: Inju
Combined online and print newspaper ad revenues fell 6.9 percent to $5.9 billion in Q2, marking the 20th consecutive decline for the industr… Read more »
We Love Us Some Mobile Internet In The UK
Numbers out this morning from the Office of National Statistics in the UK give us the most up-to-date picture yet of the growing role mobile… Read more »
Older Facebook Users Click On Ads, Younger Ones Only ‘Like’
photo: Corbis / Brooks Kraft
A good deal of the double-digit growth rates behind display dollars this year and next is due to rising interest in Facebook as an ad medium… Read more »
Isis May Get $100M, But What Is The Future Of Its Mobile Technology?
Near Field Communications with mobile devices is still far from being a mainstream technology, and there have been precious few examples of… Read more »
Groupon: Daily Deals Site Toots Its Own Horn In An Internal Memo
Groupon may be in a quiet period as it gears up for its IPO, but it has been the subject of many a story questioning its business. Now, a le… Read more »
The Morning Lowdown 08-26-11
photo: Corbis / Patricia Curi
» Slate Lays Off Staff. Does Its Model Still Make Sense? (Forbes Mixed Media)
» AOL (NYSE: AOL) Huddles With Top M&A… Read more »
Pandora Revenues Jump Triple Digits; Chance Of Breaking Even In 2012
Pandora (NYSE: P), which has seen its stock price battered since the brief euphoria that surrounded its IPO pricing back in June, posted tri… Read more »
Infographic: Apple Tops Android In China’s Mobile Ad Boom
A new infographic from Guohe Ad, a mobile ad mediation specialist in China, tries to shed a little light on to how well two popular mobile p… Read more »
